Nicholas Crandall Nicholas Crandall

social media management services

Setting Your Social Media Up For Success In Quarter 4

While you may not be quite ready to buy your Halloween costume or deck the halls with boughs of holly, now is the time to start planning your holiday and quarter 4 strategy for your business. Quarter 4 lasts from October to December and finishes out the year. This means that you will be covering 3 major holidays with Halloween, Thanksgiving, and Christmas. If you are a product or inventory based company you will be counting on this quarter to implement up-to-date social media management services to be your most profitable and make up for some of the profits that may have been lost due to the coronavirus. It is also always good to end the year on a high note to start off the new year on a good foot.

We all know 2020 has not only been physically and emotionally tough due to the coronavirus but it has also been financially tough due to job layoffs, unemployment, and shutdowns. While many businesses are trying to figure out how to bring back sales, many people are losing hope and are looking ahead to better times. There is a lot of uncertainty as we approach the 4th quarter. There is still hope that the 4th quarter can be your strongest quarter if you take action now. There are many ways to use social media marketing to plan and execute your quarter 4 strategy as well as increase your brand awareness and sales.

Social Media Marketing Benefits And Features To Promote Your Business For The Holiday Season

One of the most beneficial ways for product and merchandise providers to capitalize on the upcoming holiday season is by utilizing Facebook Shop. Facebook Shop allows users to directly shop and browse your inventory directly on Facebook. This is a great way to shop online as people do not have to risk going into the stores and can conveniently do it safely at home through their Facebook account. Facebook shops are relatively easy to set up as well and oftentimes are easier than selling products on a website page or online shopping company such as Amazon. All you need as a seller to create a Facebook Shops site is a Facebook account and a Facebook business page as well as a valid bank account and tax identification number. Facebook shops allow anyone who likes your page or is visiting your page to quickly browse your product inventory available directly through Facebook instead of having to click through another website to access your inventory. For users looking to buy gifts for the upcoming holiday season, this is perfect to quickly access and purchase gifts for their loved ones and receive them before the holiday rush begins.

Another very beneficial social media feature that can be very beneficial for product and merchandising clients is Shoppable Pinterest Pins. Similar to Facebook Shop, Shoppable Pinterest Pins allow you to showcase your product and inventory that is available for purchase much quicker than going to a separate website. This is convenient for users who are searching for gift ideas on Pinterest. Having a Shoppable Pinterest Pin set up will allow the users to directly click on the pin and order the product with just a simple click. An added bonus to steering up and using Shoppable Pinterest Pins right now is that many users are already starting to look for holiday ideas and gifts on Pinterest. In fact, some of the largest trending items on Pinterest this summer were holiday and gift ideas for 2020. Even though we are still months away from Christmas, the coronavirus has helped build up the hype for the holiday season. Showcasing your inventory and making your products available now with Pinterest Shoppable Pins and Facebook Shop will allow you to capitalize and sell to the audience who is already searching for gifts and put you ahead of the competition that waits to make their holiday products and inventory available.

You may also find that increasing your ad spend for the holiday season is a wise move. Oftentimes many companies utilize paid advertisements and increase their spending in the 4th quarter. This can make ad space more competitive. However, by increasing your ad spend you will stay above the competition and gain that ad space that is so vital during this time. The 4th quarter is when consumers spend the most money. Increasing your ad spend will allow you to take advantage of this additional spend. Many people are also paying more attention to ads as they are looking for gifts and ideas for the holiday season. 

Contact Us About Our Social Media Management Services To Market Your Business Today

Using these two social media features and increasing your ad spend will allow you to showcase your inventory and products as well as increase your profits and sales for the holiday season and the 4th quarter. While coronavirus has been very financially devastating to many companies, there is still hope for those who take action now and plan ahead. Let’s get ready to spread that holiday cheer for this upcoming holiday season! When it comes to our social media management services, if you would like to take advantage of Facebook Shop or Shoppable Pinterest Pins we can help you! At The AD Leaf ®, we have a team of Social Media Specialists who thrive off of cultivating premium content and paid ads for a variety of businesses. Give us a call at (321) 255-0900 or, set up a consultation by emailing us at info@theadleaf.com. We look forward to making your 4th quarter and holiday season a success!

Reputation Management

Positively Dealing With Negative Comments On Social Media

You’ve worked hard to build your brand. From the early days of starting your own company all the way to the present, there has been a lot of effort and hard work that has gone into making your company what it is today. When we receive positive feedback on your company’s social media posts it feels like all the hard work has paid off and we feel accomplished for making our customers satisfied. However, it is not always all positive comments and we are unfortunately bound to have a few negative comments and reviews on social media here and there. While some of these can be as small as a less than stellar review, some can be downright nasty and really harm your brand’s image and reputation. These negative comments and reviews can also discourage you and make you frustrated as a business owner. While getting these negative comments can feel like the end of the world, there are a few things you can do to make the best of this situation and reduce the damage done through reputation management. By utilizing best public relations practices with your response you can make the best approach to this situation for your business. Reputation Management

One of the worst things that you can do with a negative comment is to leave it be and completely ignore it. By doing this it will allow other customers to see that you have a negative comment/review and have done nothing to address it. This may make the customer perceive that you do not care about your customers which can be detrimental to your company or brand. All comments regardless of positivity or negativity should be addressed for the best public relations practices as well as for your brand’s reputation management and image. Replying to every comment also shows that you are willing to take the time and talk to customers about their experience and that you care about how their experience was. No matter how negative the review is, addressing the situation and offering an apology or a solution to the problem will show that you have made the effort to correct a mistake. 

Oftentimes we are more likely to leave a negative review instead of a positive review. This is because we expect good service at all times and often don’t express gratitude or appreciation with good service because we are used to it. However, when we receive bad service we feel emotions such as anger and frustration which leads us to express these emotions as we feel we have been wronged and don’t want other people to have an experience similar to ours. With this being said negative reviews are inevitable because we can’t always offer a perfect experience for all customers. Customers also have a different idea of good customer service depending on the person. While some people may view a mistake as a simple human error and be very forgiving, some customers will consider this an insult and be very upset with your company. How you address these negative reviews is oftentimes how your customers will view and speak about your brand.

While there are many wrong ways to address negative reviews, there are a few correct ways to do this properly. The first is to remove any negative emotions such as anger or frustration before replying. Using negative emotions to combat a negative comment will only worsen the situation and can make your company look unempathetic and unprofessional when dealing with customers. When replying make sure that your reply is sincere. Offer an apology while stating your company’s values and offer a way to fix this problem the customer experienced and offer a solution to make up for this bad experience.

However, don’t offer any promises that you can’t keep or afford. For example, if someone left a bad review at a clothing store that you own because the product was ripped or of low quality, you don’t want to offer them free clothing items for a year. This will not only be costly but will encourage more bad reviews so that customers can take advantage of your free clothing offer. Instead, offer a solution that works for both you and the customer. The best way to do this is by asking them to call or email you to tell you why they had a bad experience. That way you can hear the whole story as well as find the best solution to hopefully turn a negative experience into a positive one. This also takes the negative experience out of the open and limits the exposure it has on social media which can help your company’s image and customer service.

With your business, you want to highlight and spotlight your positive reviews while addressing your negative reviews by using a personal approach to fix them to show the customer that you care and want them to have a positive experience with your company. If you need help in reputation management or repairing it on social media, give us a call at 321-255-0900 or email us at info@theadleaf.com to schedule your reputation management consultation. 

Using Social Media To Reopen Your Business

With many social restrictions being lifted within the next month, how do you plan to reopen your business? Chances are a social media method of marketing that has come to your mind. After all, marketing is the most effective way to get a message out to the public. Whether you’re a local restaurant, a flooring center, or a specialty store you’re probably very eager to open your doors to the public and begin to operate your business again. One of the most effective ways to ensure a successful reopening is by using social media to keep in contact with your customers and keep them updated on your company.

 

Companies that have actively utilized social media during the stay at home order have the biggest advantage. By keeping communication clear and readily available they will be fresh in the minds of customers who are looking forward to returning to normal life and supporting businesses again. Companies that have canceled communication or haven’t used social media to engage with their customers will have a harder challenge when reopening. A startling fact is that 62% of Americans get their news updates from social media. With that being said, keeping an open line of communication with your customers has never been more important to your business. If your company is currently not using social media during this time, don’t delay any further, update your customers of what’s going on for your company, don’t disappear on your customers when they need you most! 

 

One of the most beneficial things your business can do on social media to announce your relaunching is by creating a Facebook ad. You can use these ads to target locations, demographics, and interests to directly target your desired audience. These ads will be able to be seen by hundreds to thousands of people per day and possibly, even more, depending on your budget and ad duration. You can also choose different campaign objectives such as brand awareness, traffic to your website, lead generation, and even a call now button to get your customers engaged and ready to do business with you. A great way to utilize these is to discuss the plans of your company when your door reopens. Are you running any specials, discounts, or events? Are you changing your companies service lines or structure? These are great things that you can promote to bring the attention back to your brand. There are also other social media ads that you can run such as Pinterest ads that also can effectively capture the attention of your target audience to bring business back to you when you need it most. Visibility and getting noticed should be one of your biggest goals for marketing at this time. Without visibility, your customers will not know if you are open or closed which can be especially damaging when your customers need you most. Many people have been quarantined for over a month and returning to normal life is one of their main priorities moving forward. Now is the time to let your customers know what’s going on and get them excited about your brand. 

 

Using social media to communicate with your customers as well as engage with them also shows that your brand has a personable approach. With everyone dealing with hard times, now is the best time to show the vulnerable side of your company. Use it to show empathy, and show ways that you’re helping in the community and with your customer. Show ways that you are helping your workers or keeping them safe such as social distancing and sanitary practices. Difficult times like our current situation show the true character and values of a company. Use this to your advantage to show your customers why they can trust you and should do business with you. Companies that can handle the situation well and show that they care will be able to capture the most business and trust of the customer. 

 

It doesn’t have to al be about business though. Social media can also be used in a lighthearted approach to keep customers engaged while also having some fun. Some great ideas would be to have customers share their experiences and photos on your company page. You can also hold contests that allow customers to engage with your account to be entered into a drawing or raffle for free prizes and services. Many social media users have been bombarded with news updates about the coronavirus and seeing a post unrelated to the virus that allows them to have a little fun can be very appealing to the customer. Change up your social media posting strategy to give your customers an escape from reality while keeping them engaged with your company. 

 

By following these social media techniques along with an effective reopening strategy you will be able to open your business back up successfully and resume business with your customers and hopefully gain some new ones in the process. Now is not the time to retreat from social media and your customer, now is the time to re-evaluate your strategy and reconnect with your customers. Are you interested in reopening your business with the help of social media? We can help you! Contact us by phone at (321)-255-0900 or by email at info@theadleaf.com

How Has Social Media Impacted The Corona Virus?

Going from an Epidemic to a Pandemic, the Coronavirus is sweeping news headlines and social media across the world. What started as an unknown illness at the beginning of 2020 has turned into a global pandemic with many companies, schools, and organizations taking action to prevent the spread of the disease. While there have been disease outbreaks such as the Avian flu, Swine flu, and others, no disease has been quite like the coronavirus. If you’ve been on social media within the last month you have most likely seen news updates, company updates, and memes all revolving around the virus. It is clear that social media has played a key role in the panic and news updates involving the virus.

How have companies addressed it?

Many companies have used social media as their biggest communication platform to address the virus. Companies such as Planet Fitness, Comfort Inn, and multiple restaurant chains are using social media to address the extra safety measures they are taking in order to prevent the spread of the virus and keep everything sanitary. Many companies have taken extra safety measures with their employees by having them work remotely from home, with some businesses even closing temporarily to prevent the spread of the virus. Companies now have to make the tough choice of losing profit and business by taking costly safety measures to stay safe or risk losing the trust of the public and employees by not taking proper safety measures. This can be clearly seen on social media as companies who are posting in regards to the virus are getting mixed reactions from those who believe the virus is being blown out of proportion, to those who don’t think some companies are taking safety seriously enough. It seems that there will be backlash regardless of which stance the company takes regarding the virus. Now, Public Relations workers are being challenged with the tough tasks of deciding how their company will handle the coronavirus.

How have people addressed it?

Social media has also been the biggest communication platform for personal reactions and opinions regarding the coronavirus. While many have used it to share news articles and updates regarding the virus, some have shared and created fake news which has helped play into the panic involving the virus, and exaggerates its symptoms. This has resulted in many people taking unnecessary actions such as stockpiling toilet paper, hand sanitizer, and other cleaning supplies creating a shortage across the country. Some people have also reacted very poorly to the virus regarding school and business closing announcements on social media with some students going as far as rioting. According to the New York Post on March 11th after classes were suspended at the University of Dayton in Ohio due to the coronavirus, many students began rioting at the campus with over “1,000 students gathered on Lowes Street starting around 11 p.m., throwing objects and bottles in the street and at police, and jumping on cars,” the school said in a statement. Other events such as concerts, music festivals and sports events have also been canceled with many fans angrily reacting on social media. On the bright side, not all social media involving the coronavirus has been negative. Some users have taken to social media in a more humorous approach regarding the virus posting funny memes as well as many celebrating the discounted prices of cruise lines and flights. Some users have also offered to help anyone with coronavirus and shared ways on how to prevent the coronavirus such as proper handwashing techniques, and ways to stay safe.

Misinformation and false posts

While social media can be a great source of information and news regarding the coronavirus, it can also be misinformative, overexaggerated or completely false. When reading articles make sure that it is accurate by using fact-checkers and your own judgment. A great free fact-checker that you can use is factcheck.org. This fact-checker can help you find false or partially false information to help you find reputable sources as well as avoid using inaccurate information and articles. Another important thing is to make sure of is that the article or news is from a trusted and credible news source before you share it yourself. A helpful tip is to look for news articles that come from sites that end in .edu or .gov as they are always credible sources from the government or universities. Facebook has also been tightening its grip on false news and information articles to stop the spread of panic and misinformation. Facebook now flags false articles and posts with their own fact-checkers but that doesn’t mean that it is able to detect all misinformation and fake news. Keep this in mind as you scroll through your newsfeed what measures businesses are taking to keep everyone safe and also be aware of the information that everyone else is posting in social media so you can make the best judgment calls regarding the virus. 

Is Your Video Worth More Than A Thousand Words?

Everyone is familiar with the old saying “A picture is worth 1000 words.” While that is obvious, it raises the question how many words is a video worth then? A video can accomplish many things that a picture cannot on social media, especially with marketing. A video can provide more information as well as portray a message much more effectively than a picture can. Videos also get more than double the reach and views and tend to be remembered much easier than a picture would. According to Wyzowl.com around 100 million hours of video are watched each day on Facebook. With that being said, In 2020 it is crucial to use videos with your social media platforms. How are videos being implemented across social media? Let’s take a look at five major social platforms where video content is making a splash.

On Facebook

Of the 84 percent of marketers who have published video content on Facebook, 85 percent found it to be an effective strategy. The reason is that videos are engaging and are extremely easy to access on this platform. On Facebook, videos that are posted on your newsfeed automatically play as you scroll through your feed which is very convenient for users. The ability to share videos with just one click has made many videos go viral and be seen by many users very quickly. Facebook also has utilized the Facebook live option for videos that are happening in the moment allowing users to engage with the video creator as they are filming the video and streaming onto Facebook. For videos under 10 seconds, the Facebook stories option has been very successful for getting views as well as an additional way to post videos. Videos over 10 seconds tend to get the most engagement and views when viewed as a post. Another important thing to take into consideration when posting a video on Facebook is that 85% of users watch videos with the volume off. When people view videos their main focus is the imagery, not the sound. Going forward when creating videos use powerful visuals or footage that doesn’t rely upon sound to get the message across. Facebook ads containing videos also have revolutionized advertising on Facebook allowing marketers to see specific video analytics such as viewer demographics, views, and reach that cannot be obtained from an advertisement using a picture.

On Instagram

Over the past few years, Instagram has become much more video-friendly. According to wyzowl.com “Of the 51 percent of marketers who have used Instagram video, 88 percent found it to be an effective strategy.” This is even higher than Facebook which is the leading social media platform. This because while Facebook’s core focus is a combination of captions, pictures, and videos, Instagram places most of the emphasis on pictures and video. Videos under 60 seconds are the best with this platform. Short videos under 10 seconds can be featured on Instagram stories while videos under 60 seconds can be seen in your news feed. For videos longer than one minute, Instagram TV is the best method of posting and allows users to see a preview of the video as well as the whole video. Instagram TV also allows the content creator to see specific insights into video analytics such as views, and dropoff rates throughout the video. Similar to Facebook, Instagram live videos have gained popularity allowing users to watch and engage with the video as it is streaming live.

On Twitter

While Twitter is mainly used for quick tweets and messages, videos also have a strong presence on the platform. On Twitter, a video Tweet is six times more likely to be retweeted than a photo Tweet. Videos that get the most engagement and views on Twitter are ones that are brief but give a small explanation of the video or a preview into what the video is about in the caption. According to Nielsen, “Twitter video is two times more memorable than other premium platforms.” This can be attributed to the fact that Twitter doesn’t allow videos longer than 140 seconds to be posted. Of the 45 percent of marketers surveyed who have published video content on Twitter, 71 percent have found it to be an effective strategy. While this number isn’t as high as Facebook and Instagram, videos are still the best way to market on Twitter. 

On LinkedIn

LinkedIn is one of the quickest growing social media platforms but it is usually not associated with pictures or videos like other social media platforms. However, video popularity is on the rise for this platform with videos being an effective way to promote businesses as well as business professionals. Videos on LinkedIn are commonly used to highlight business successes, events or promote new technology, products, etc. Time limits are much less specific on LinkedIn with a 10-minute video limit. 57% of LinkedIn engagement is via the mobile app which means attention spans will be much less than being viewed on a desktop. Shorter videos with subtitles tend to do best on this platform as they are most likely viewed with the sound off. When posting videos on LinkedIn always make sure that the video is professional and relevant. Uninformative or off-topic videos are not seen as business-relevant which will lead to fewer views and engagement. 

On Pinterest

While videos aren’t as common on Pinterest compared to other social media platforms, they are very useful in driving users to your website. In order to post videos on Pinterest you will need a Pinterest business account instead of a personal account. When video pins are posted they don’t automatically play, however, when they are clicked on the video plays. One thing that Pinterest does that other social media platforms haven’t been able to achieve as well is driving traffic from videos directly to the website. This is an effective marketing tool that is especially useful for users looking to sell products or services that can be ordered online. Another advantage that users have with video pins is the thumbnail option which allows users to see the image that shows on the pin before it is watched. Pinterest video pins must be 4 – 30 seconds in length with a recommended time of 6 – 20 seconds to get the most views and engagements. Keywords have also allowed videos to be targeted to specific audience demographics and interests allowing for more relevant and targeted views on video pins.

While a picture is worth 1000 words, a video is worth much more in the world of social media. We know the best practices and rules for crafting the perfect videos for social media to boost your business. Give us a call to get started! (321)-255-0900.

Why Do Social Media Posts Go Viral?

There is an old saying that all press is good press. While all press will get you exposure and have people talking, it may not be a good thing. In today’s social media world you never know what will go viral and what won’t. Something as simple as a picture of Spongebob Squarepants making a funny face can reach millions of people within minutes. According to the London School of Economics and Political Science in 2017, the world population was around 7.5 billion. Out of those estimated 7.5 billion people, more than 2.89 of them were active social media users. It is crazy to think that over 35 percent of our world is actively engaged with Social Media. With that being said when a post goes viral it can either make or break a company or person.

So what makes a post go viral? One of the biggest reasons is that the post that went viral resonates very strongly with a person’s emotions. These emotions can be positive emotions such as Joy, Happiness, Laughter, and Excitement, or they can be negative emotions such as Anger, Betrayal, Frustration, and Disbelief. In order for a post to go viral it must resonate strong feelings for multiple people. Typically more controversial and edgier posts that push and break boundaries are prone to go viral due to the unexpectedness and feelings they create within a person when viewing and engaging with that post. Moving forward, let’s look at an example of a social media post that went viral and benefited a company, and one that ruined a company.

Let’s first look at a recent post that went viral. On August 12, 2019 the Popeyes Louisiana Kitchen Restaurant Chain announced that they would be releasing a spicy fried chicken sandwich served on a buttered brioche bun with pickles. This sandwich instantly became a hit and despite it being a delicious sandwich this wasn’t the reason it went viral. The reason it went viral was because of Social Media. Many users started posting memes and humorous images about the chicken sandwich. Very quickly, everyone wanted to get their hands on this sandwich to see what all the talk was about. Unfortunately Popeyes temporarily pulled the item from the menu on August 28th as the restaurants couldn’t keep up with the high demand. Many users took to social media with a firestorm of memes to make the situation even more viral with many customers wanting the sandwich to comeback. Many social media users also compared the sandwich to Chick-Fil-A’s original chicken sandwich. Chick-Fil-A added in on the fun with some social media posts against Popeyes for not being able to keep up with demand. Popeyes then fired back at Chick-Fil-A with some of their own posts. Overall this attention was great press for both Popeyes and Chick-Fil-A as the funny drama led people to want a chicken sandwich and food and put the spotlight on the restaurants. It also created brand loyalty between them by fans choosing if they were on the Popeyes or Chick-Fil-A side of the argument.

Unfortunately some companies aren’t as fortunate with viral social media and they ended up on the losing side of the press. Nike dealt with this first hand in early July 2019 with their decision to pull the limited edition Betsy Ross American Flag shoes from the production line. The 4th of July was only a week away when Nike released the limited edition shoes featuring a vintage american flag of the original 13 colonies. Many people loved the design and what the patriotic shoes stood for, an honorary tribute for the late Betsy Ross and the original American Flag. However, one of their main brand ambassadors NFL football player Colin Kaepernick was not pleased with the history the shoes represented and wanted them removed from production and pulled from stores. Nike complied with his wishes and stopped production and removed the shoes from stores. While Kaepernick was pleased, many american consumers were outraged with the decision leaving many comments of disapproval, angry reactions, and complaints on Nike’s Social Media while also boycotting their products. Arizona State University even dropped the sponsorship with Nike claiming that the removal of the product was “unpatriotic” and “shameful”. Many Social Media posts were made against Nike and overall the business took quite a hit on sales and customer loyalty.

Photo courtesy of WSJ.com

If a Social Media post can resonate enough with people’s emotions strong enough it may have the chance to go vial as seen with the posts above. All press isn’t always good press but it will definitely have people talking.

Let us help you make those posts go viral. Even better, we’ll help your business get the exposure it needs on all social media platforms. Give us a call at 321-255-0900 to schedule an appointment with us. Get your company out there today!