Over the past two decades, social media’s rise has created a drastic shift in how companies market to their consumers. However, every few years, a new platform has popped up and changed the landscape regarding how digital marketers approach their advertising strategies. The latest of these platforms to have caused this change is TikTok. This short-form video platform rise is thanks in part to its unique algorithm, known as the for you page. The for you page provides its users a personalized experience, unlike any other major applications.
This has made TikTok the fastest growing social media platform of the decade, with over 700 million active monthly users across the globe, and in August 2020, it eclipsed over 100 million quarterly users in the United States, according to TikTok. Also, the majority of their userbase is under the age of 30 years old. So, this opens companies up to the younger demographics in a place that they natively frequent.
However, TikTok is still growing and has not matured like the four major platforms (Facebook, Twitter, Instagram, and LinkedIn), which means that it’s not saturated with advertisers, so it is the best time for companies to take advantage of its marketing aspect.
Developing a Strategy
The development of a TikTok strategy and its implementation can help businesses grow their consumer base in those younger demographics. However, it necessary that they present content in a way the younger demographics prefer. This is because they have learned to tune out traditional advertisements, but that is where TikTok thrives with its organic-centered content. Developing an organic strategy that highlights a company culture and the behind-the-scenes action allows the users to connect with a business at its core.
You Have the Views… Now it’s Time to Engage Your Audience
The content creation and posting portion are now up and running. However, that is only the first part of the battle of not only attracting but, more importantly, retaining the audience’s attention, which keeps them coming back to your page. This rapport-building is essential as it helps establish that ever meaningful relationship that can convert them from fans to actual customers. So, the key to this is being readily available to engage in the comments quickly and then expand your reach by interacting with your followers. This interaction shows you care about them as much as they care about your brand.
Once those users have connected with your brand and like what value you are providing them, it is now time to convert them into consumers by slowly introducing your product or service into your feed.
We Have Organic Success… What’s Next?
Your business has built that organic following and has seen some conversion, but now you want to take it to the next level as you have developed an audience that you believe represents your target market. How do you scale this to that overall demographic?
TikTok ads are still relatively new compared to their main competitors, which means less competition and more chances to get your content to that audience you have developed via your organic outreach. So now this pivots some of your attention to that development of your paid strategy that will focus on selling your product or service but remember that you still must interact organically with your primary consumer base. This necessary organic interaction exists because if you stop doing it, they will feel ignored and potentially start engaging in a harmful way with your page, which could turn others away.
How do I Achieve This?
This is a lot of information and ideas on building a winning strategy on the newest social media darling. However, you feel overwhelmed and do not feel like you have the time or knowledge to achieve your growth goals without guidance from the marketing world?
Well, this is where we can help here at The AD Leaf Marketing Firm LLC., as we have begun the process of developing a strategy that will put you at the forefront of the TikTok platform and its business users. We know that knowledge is most of the battle that causes people to take on a new platform. So that is why we are willing and able to provide you the guidance needed for you and your team to execute a unique strategy that takes your TikTok strategy to the next level?
So, looking to get started on becoming that next company that has a big break on TikTok? Well, then give us a call here at The AD Leaf Marketing Firm LLC. at 321-255-0900 and schedule a free consultation with our marketing team and let us and our social media specialists get you where you want to be!