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5 Stats You Need to Know About Social Media in 2021

5 Stats You Need to Know About Social Media in 2021

We’re a few months into this new year and if you’ve been paying attention to social media, you know that the most important thing in managing a campaign is strategy. In order to develop a strong and cohesive social media strategy, you need to know the social media stats data you’re dealing with! We’re going to give you a high-level overview of some of the biggest statistics you need to know as you craft your social media strategy.

1. Facebook Has 2.7 Billion Monthly Active Users

This is an increase of 12% from 2019. You might be thinking to yourself that your audience isn’t on Facebook but the reality is, no other social media platforms offer that kind of reach! Even if your audience is using other social media platforms, chances are they’re using Facebook too and you want to ensure you’re covering all of your bases.

2. 81% Of People Use Instagram to Research Products & Services

With an increase in products and services being offered virtually, people are turning to social media to verify a company’s validity and reputation. If someone is unable to find you or your brand on Instagram, they’ll likely move on to their next option because in their eyes, no Instagram profile means you’re not a legitimate company and they won’t feel comfortable reaching out to you. Even if you have a website and tons of reviews, most people are aware that can be faked sometimes. Social media is where potential clients and companies go to see authentic content from companies, which in turn, makes them feel more secure in their purchasing decision process.

3. Ad Exposure on LinkedIn Can Increase Purchase Intent by 33%

You might think LinkedIn is just for recruiting, but LinkedIn is full of high-level executives who are responsible for a majority of their company’s purchasing decisions. In fact, 4 out of every 5 LinkedIn users drive business decisions. If your target audience is primarily B2B (business to business), you need to have a strong social media plan with proven social media stats centered around LinkedIn.

4. Twitter Has an Advertising Audience of 353 Million People

This is up 8% over last year, with an increase of 27 million users. Twitter is predicted to continue growing throughout 2021 as well. As we exist in an ever-changing society, the need for in-the-moment news and updates is stronger than ever. As with every other social media platform, users are looking to see evidence that you are up-to-date regarding what’s going on in the world around you. The one benefit Twitter has over other social media channels is that you’re more likely to see text-only content versus images and videos. You should take this social media stats tool into consideration when developing your social media strategy for Twitter.

5. The Average Price for a Facebook Ad Actually Decreased by 9% In 2020

If you’ve ever tried your hand at running Facebook ads, this statistic might shock you. As Facebook algorithm continues to improve ad campaigns overall, the cost for advertising has slightly decreased. If you haven’t considered a paid ads campaign on Facebook, now is the time as you’ll be getting your best bang for buck. In reality, there are 1.7 billion Facebook Pages and on average, Facebook Pages publish content 1.5 times per day so it’s possible your organic content is getting lost in a sea of 2.5+ billion Facebook posts per day. Paid Facebook campaigns allow you to hyper target your audience and ensure your product or service is getting in front of the right people.

As restrictions begin to lift and the world becomes more active, the need for a strong social media campaign will become increasingly important. People are looking for new experiences, products, and services as we “re-enter” society. With an increase in activity, you’re likely to see a natural increase in your operations as well and may not have time to craft the perfect social media campaign. That’s where we come in! Let us take the weight off of your back and craft a campaign with your goals in mind. For more information on how we can help you take your business to the next level, email us at info@theadleaf.com or call us at 321-255-0900.

Content Marketing

Making Creative Content with Results

Content marketing is a tried and true method of grabbing your audience’s attention. However, this has its downfalls because you have to compete against your peers. You want your content and blogging to stand out. This is why giving your content a creative spin is so important. There are a number of ways you can help your content give an extra twist.

Decide What You Want To Market

Before you get into the nitty-gritty of making your content, you first need to decide what exactly you want to market. Perhaps you have a new service you want to announce to your customers, or maybe you just want to amplify a service most of your customers did not know you offered. Whatever it is that you want to market, make sure that your marketing focuses on this product or service. You want to make sure that its usefulness and benefits are still the main focus.

Define Your Audience

You want to make sure that both the concept you are marketing and the marketing you plan to execute revolves around your target audience. Who do you believe will benefit the most from this product or service? 

For example, if you are a roofing company that wants to market your shingle repair services, you want to market yourself towards homeowners. If you want to go further, you may want to research online search trends to see further demographics who might be interested in your services, such as gender and age.

Types of Creative Content

Now that you have decided what to market and who to market to, here is the fun part: deciding how to creatively market your product or service. There are some different methods and mediums you and your business can utilize. Here are just a few:

We will be walking through the benefits of using these types of creative content for your marketing, as well as why you should choose The AD Leaf ® for whatever creative content production you decide upon. 

Videos For Content Marketing

Videos are great for easygoing and quick bites of information. Your customers can use these videos to gain a basic knowledge of your service or product. Furthermore, videos can be easily accessible to your consumers, as they are easy to share onto multiple platforms. The AD Leaf ® can help you create the perfect marketing videos using the best equipment and software on the market.

Blogs For Content Marketing

Blogs are perfect for customers who want a more in-depth and intimate explanation of your services and products. They are also a great way for your audience to get to know your business on a personal level through blog posts on your employees and your company’s culture. The AD Leaf ®’s team of content marketers will be able to guide you through the blog-writing process in an easy and efficient way.

Electronic Media For Content Marketing

Electronic media marketing can apply to anything from television advertisements to email marketing. This can result in new customers finding out about your services or products and older customers coming back to you for repeat results. Whatever your electronic media marketing needs are, The AD Leaf ®’s team of experts will help you decide what is the best course of action for your company.

Print Media For Content Marketing

Even in an environment populated by digital media, print media marketing is far from dead. Print advertisements are more flexible to promote, as you are able to choose where you want to publish your advertisements. The AD Leaf ® will help you determine the right course of action for your print media to make sure you are reached to as many potential customers as possible. 

Infographics For Content Marketing

For people who want the basics of your business and products, infographics are a great way to share your information. The effectiveness of infographics has been scientifically tested, with researchers at Thermopylae Sciences and Technology discovering that people “[process] images 60,000 times faster than text”. With this in mind, let The AD Leaf ® help you condense your important information into an easy-to-digest infographic with our graphic design

Social Media For Content Marketing

Finally, social media is perhaps the biggest source of creative content marketing on the market at the moment. It is so effective because you can create your own campaigns centered around your service or product while also promoting your other campaigns; for example, linking your blog post on a social media site can increase traffic towards that blog post. The AD Leaf ® can help you create the perfect social media strategy for you and your business.

Contact Us

Here at The AD Leaf ®, we are committed to providing you with the best and highest quality services possible for your business. We specialize in various different types of marketing, from video production to social media. Call us at 321-255-0900 or visit our website to schedule an appointment today.

Content Marketing And SEO

What is the Difference Between Content Marketing and SEO?

Whenever you open up your internet browser, what is the very first thing you do? Well, you conventionally start by searching for a topic of your choosing up in the search bar, correct? We can all admit that many consumers in today’s society, in particular, are looking to build some sort of a trusting relationship with their search engine so that in turn, they will be able to receive the most accurate information as well as reviews. This is essentially why Content Marketing and SEO are both necessary for going forward. They are the marketing tools that maintain those routines in today’s society.  However, these two methods have changed drastically over the past couple of years which is why we need to first break them both down to ultimately understand the bigger picture. 

Search Engine Optimization:

Search Engine Optimization, which is also abbreviated to be “SEO”, is a specific method that furthers a search engine’s ability to rank and categorize different client’s websites. We know what you’re thinking. What’s the point? There are so many websites to choose from! (There are literally 1 trillion websites to choose from) The great thing about Search Engine Optimization is that it narrows an individual’s search down to the point where your website could get ranked even higher than millions of other sites! Over the course of the past few years, however, Search Engine Optimization has changed dramatically. So you may be wondering, why is it still important to incorporate SEO into your writing? When’s the last time to clicked past Page 1 on Google? Probably never. Imagine if your business could potentially be on the 1st page. Usually, the way this is achieved however is through keyword-rich titles, words, and copy which many SEO specialists believe will effectively optimize your site for the search engine.

Content Marketing:

“Traditional marketing talks to people. Content marketing talks with them” was said by Doug Kessler who was trying to best explain how besides rankings, meaningful conversations and relationships need to be developed so that people are basically more engaged with what they are reading. To that point, Content Marketing is basically all about guiding the audience when they review a website through written content that the audience themselves will actually find intriguing including blog posts, infographics, guides, etc. Content Marketing has become very popular today because connections and digital marketing have both in some way intertwined. Instead of companies using outbound marketing strategies, Content Marketing can help companies boost conversions, create a sense of community around a specific brand, but also build a vigorous relationship between the consumer but also the business. 

The Overlap of Content Marketing and SEO

Many people nowadays believe that Content Marketing and SEO must be disunited, but this is not always the case! They do in fact work well together and here’s why. If we look from the viewpoint of an SEO specialist, Search Engine Optimization is basically the method that makes the big demands meaning that they show the audience what they are looking for in particular. Now, this is why Content Marketing needs to come into play. With the help of Content Marketing, the fulfillment of those demands can actually occur as the audience can now be constantly guided with satisfying information that will hopefully make them eager to reach out to the business or company. The main message we’re trying to get at here is that sometimes in order to enforce successful Content Marketing onto a page, sometimes SEO has to be incorporated (and vice-versa) as you need verbiage but also lots of substance. At the end of the day, it is great if you are able to combine both Search Engine Optimization as well as Content Marketing. By using a “hand and hand approach”, an effective integrated digital marketing plan can be produced so that both the reach and the visibility of the content are produced thus resulting in the ultimate satisfaction for your client. 

Still Need Help With This?

At the AD Leaf, we have an expert team of both SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content but at the same utilize keywords in order to enhance your website. More than anyone, our team actually dives into the writing before the client does. 

If your website needs additional updates or even needs to be restructured/rewritten you can give us a call at 321-255-0900 or email us at info@theadleaf.com in order to set up a consultation appointment. We promise you we can help you understand why updating your website with content is the key to success. We look forward to helping you in whatever way we can!

5 Reasons Every Small Business Should be Using Content Marketing

We all know that paid advertising produces results and drives traffic to your website. If it didn’t, why would we be paying for it, right? The truth is nearly over 200 million people use ad blockers on their desktop or laptop and over 615 million devices have ad blockers installed as well. This means that paid advertising just isn’t as effective as it used to be. So how do you, as a small business owner, combat the decline in paid advertising? Easy. Content marketing. 

When you hear “content marketing”, the first things that pop into your mind are probably “blogs” or “articles”, right? Well, content marketing is so much more than that. Content marketing should be a long-term strategy to help build a strong relationship with your audience and provide information that’s relevant to them. While paid advertising is designed to get something from the audience, content marketing is about providing value to your customer in order to build trust and establish yourself as an expert.

We know the time and effort it takes to write quality content probably isn’t something you’re focused on right now, but here are 5 reasons why you should consider making time:

 

1. Greater return on a small investment

Content marketing typically costs about 62% less than traditional and outbound marketing tactics. In addition to a lower cost, it usually generates 3 times the number of leads. This only works if you are utilizing your content in multiple areas of your digital marketing campaign. If you’re spending the time writing this content, you’ll want to ensure that you’re using this content in your social media campaign, email marketing campaign, and other areas when possible. 

 

2. The Ability to Promote Yourself Without Selling Yourself

While most customers follow you on social media or subscribe to your email campaign because they really do want to hear from you, they don’t want to hear about your promotions 24/7. You might get a great reaction the first or second time, but the third time will definitely fall flat. Content marketing gives you the ability to talk about why you’re the best of the best without offering a sale or promotion. The best way to do this isn’t to talk about why you or your company is the greatest thing since sliced bread. You should focus on what’s going on in your industry and how that relates to you and your consumer. This will show that you are up-to-date and in-the-know about what’s going on, further building trust with your consumer. 

3. Increase Your Organic Search Visibility

You might feel discouraged knowing that some of the big names in the game are producing content on a regular basis, but don’t let that stop you from writing. Even though big brands are taking their fair share of the market, it’s possible for a small business to take a piece of the pie too. What matters is quality content that’s relevant to your industry. When it comes to ranking organically, Google will always be in favor of quality over quantity.  

4. Solidify Your Brand as a Resource

There’s an authority in every industry, right? So why can’t it be you or your company? If I asked you who is the industry expert in your field, you’d probably be able to tell me their name right away. Chances are, the person or brand you name is cranking out content that you love and consume on a regular basis. The more your customers come to you for resources and information, the more likely they are to come back to you when it’s time to make a purchase.

5. Keep Your Website Fresh

Let’s be real, when’s the last time you updated your website? I’m going to guess it’s been a while. The search engine God that is Google loves fresh content. When crawling your website, they’re looking for things like when your website was first created, how often content is updated, and other metrics like traffic or engagement. When you’re regularly adding or updating content to your website, you’re letting Google know that you’re relevant and that goes a long way when the algorithm is trying to figure out where to rank your website. 

At the end of the day, we know you don’t have time to write content for your website on a regular basis. You’re busy running your business and meeting the demands of your customer. That’s why we’re here to help. To learn more about our Content Marketing services, give us a call at 321-255-0900.

Is Facebook Trying to Take Over Pinterest?

In a world where it feels like everyone is “taking a break from social media” or doing a “social media detox” (Cough, cough, we’re looking at you Ariana Grande…) Pinterest seems to be the one that is never in the spotlight. In the midst of all the drama, you don’t see Pinterest having any scandals or having to partake in congressional hearings. It prides itself on being a platform where users can connect with themselves versus connecting with others. It gives you free rein to create your ideal vision of your true future self. There are many users who utilize Pinterest as a search engine to plan a party, build a shopping list, or revamp their wardrobe. In the eyes of a marketer, this means that the typical user who is navigating Pinterest is in “discovery mode”. They are looking for content to consume and are susceptible to suggestions as well as well-placed ads. 

While Pinterest is often viewed as the “little sister” of social media, it’s actually the fourth most popular social media platform in America. Right now, it outranks Snapchat, LinkedIn, Twitter, and WhatsApp. As of September 2018, 250 million people use Pinterest every month and that included 77.4 million people in America alone. Last year, Pinterest added more American users than Facebook and Twitter combined! 

Let’s break down the user demographic a bit more for you: 

  • Pinterest reaches 83% of American women ages 25-54
  • 50% of the new sign-ups last year were men
  • 80% of new sign-ups are from outside the U.S.
  • 80% of Pinterest users are on mobile devices
  • 98% of users go out and try the ideas they find on Pinterest
  • 59% of Millennials have discovered products on Pinterest (which puts them ahead of Instagram in terms of product discovery. Impressive considered Instagram has 4 times as many users)

This spike in users has caught Facebook’s attention. So much so that Facebook decided to launch its own version of Pinterest to try and compete with the competition. The day before Valentine’s Day, Facebook announced the release of Hobbi in select countries including Colombia, Belgium, Spain, and Ukraine. Hobbi’s describes itself as an application that allows you to “organize your photos into visual collections and see the progress you’re making over time”. Facebook is holding their cards close to their chest but we’ve already seen this limited release affect Pinterest. The day Facebook announced the limited release of Hobbi, Pinterest’s shares fell 3% while Facebook’s shares rose 4%. 

We’re excited to see how this newly developed social media networking site evolves over the next few months. We know we’ll be following this closely and quickly developing a strategy to help you utilize it to grow your business and generate leads. We know that you’ve got bigger things to worry about than to stay up-to-date on the latest trends in social media. That’s why you have us. To get started with our cutting-edge social media program, give us a call at 321-255-0900.

How to Choose the Best Podcast Microphone for your Podcast

If you’re new to podcasting or technical producing in general, you know that there is no shortage of equipment to choose from. You’ve probably noticed that there can be a little bit of a heated debate over what equipment is the best, too. You’re probably overwhelmed and wondering where to even start. That’s why we’re here. Depending on where you’re recording, how many guests you’ll be including on your podcast, and whether or not you plan on integrating it with other soundbytes, your answer to this question may vary. We’ll walk you through some of our top picks and why they’re our favorites!

Before we dive into the options to choose from, let’s talk about why a good microphone is important. The reality is, you could have the most amazing content, story, or guest on your show, but if it’s hard to hear or difficult to understand because of poor sound quality, all of your hard work is wasted. It’s the mic that captures your voice, your emotions, and your story. There are 3 different categories we’re going to focus on in order to cater to all levels of podcasters: Beginner, Intermediate, and Pro. If you’re just starting out and need something quick and easy, we’ve got a recommendation for you. If you’ve been producing content for a while and you’re looking to take your content to the next level, we’ve got a recommendation for that too. 

 

  • Beginner Level Microphones

 

Just because we’re calling these“beginner” microphones doesn’t mean it’s a low quality piece of equipment. We’re calling these good for beginners due to their low cost and easy set up. 

 

  • Samson Q2U

 

This bad boy is incredibly versatile because it has both an XLR (External Line Return) output and a USB (Universal Serial Bus) output. This means you can plug it directly into your computer and record via GarageBand (or a similar program) or use the mic to conduct an interview on Skype or Zoom. Then, when you’re ready to get your feet when with a mixer or a digital recorder, you can use the XLR output. An XLR cable is required for most audio equipment. 

PRO TIP: When recording a session, run both cables at the same time so you can record two copies at once just in case a device crashes or malfunctions. That way, you don’t lose all of your hard work.

 

  • ATR2100

 

This is an alternative to the Samson Q2U but there’s not too much of a difference. Ultimately, the Samson Q2U is typically cheaper. What makes this model stand out is that it’s great for capturing live interviews due to being extremely lightweight and small, making it easy to pack and carry with you if needed. 

 

  • Intermediate

 

When you’re ready to take your podcast to the next level, upgrading your microphone is the first step. If your subscriber count is crossing the 100,000 threshold, then you need to start thinking about upgrading your equipment so you can continue to entice new listeners with high-quality content. 

 

  • The Rode Procaster

 

This is an extremely dynamic podcast mic. Most mid-level (and even some high-level) podcast producers use this microphone. It’s certainly up there in price compared to the previous models we recommended, but you’ll be able to see a significant difference in the quality of sound when you compare the two. 

The Procaster is an XLR microphone (like the Samson Q2U we mentioned earlier). The biggest selling point about this microphone is that it’s a dynamic mic. Dynamic microphones are a better choice if you’re not typically recording within a studio. They pick up less background noise and tend to be more forgiving in large, open spaces (like your office or study). Another pro to dynamic mics is that they don’t need phantom power, so you can plug it into a ¼” jack just like an XLR. If you’ve been in the podcasting game long enough, you probably know what phantom power is, but in case you don’t, it means that you can provide power directly to the microphone via an internal battery. Not all microphones need phantom power (like the dynamic mic we’re talking about right now). 

What’s great about this mic is that it has a version called the Rode Podcaster that doesn’t require a mixer or a digital recorder. It’s very, very similar to the Procaster kit but it’s a high-quality USB microphone instead. 

 

  • The Blue Yeti

 

The next in this group is a USB condenser microphone, one of the most popular podcast microphones in the world! From a price perspective, it’s not hard to understand why, given that it’s only $100. 

This mic offers a great quality audio thanks to its condenser capsules and its amazingly easy-to-use plug and play USB connection. One of its biggest advantages is its range of recording patterns. It offers settings for solo recording, face-to-face recording, and group recording. It’s flexible and able to adapt to just about any situation. The only downside (and it’s barely a real downside), is that you’ll need to be close to the mic to pick up a thorough sound so group recordings can get a little cozy. 

One thing to note is that this mic comes with its own stand, so it’s a great first step if you want to jump in at the high-end and not have to worry about accessories. When it comes to quality though, it might not hold a candle to the MXL990 or the Rode but the ease of use and the fact that it’s standalone makes it a serious contender. 

 

  • The MXL990

 

Now that you’re experimenting and getting your feet wet with condenser microphones, this microphone is the next step. It’s a great value and worth every penny at the time. Even though it’s a condenser, it’s fairly decent in a normal office-sized room and doesn’t pick up too much of the background noise. If you have a reasonably quiet space and are looking for a rich sound, this puppy is perfect for you! 

Before you run off to buy this microphone, keep in mind that you’ll need a nixer and/or a top-end digital recorder. You’re probably wondering where to start with mixers, but we’ll cross that bridge together another day.

 

  • Shure SM58

 

If you’re in need of a microphone that is that is high-quality mic that is more mobile. This mic is typically spotted at music festivals or events because it’s a durable handheld mic. They can withstand some tough conditions like being dropped, stepped on, splash, and so much more. If you need technology that can be out and about more than it’s in a recording space, this is it. 

This is a very versatile microphone because of its ease of transportation so if you’re planning on taking your show on the road, but still want to be able to record voice overs or commentary, this mic will work well for both aspects of your show. It’ll work just as well in the studio, mounted on a stand.

 

  • AKG Lyra

 

Released later in 2019, this microphone is a strong competitor to the rest but has very similar features, from polar patterns to a built-in stand. Some people say it sounds a little better than the Yeti, but that’s entirely up to each individual listener. If you’re willing to shell out a couple extra dollars, this might be a good choice for you. 

 

  • Professional 

 

At this level, you’re looking at some serious cash. These fancy pieces of equipment wouldn’t look out of place in a professional recording studio at all. The microphones we discussed at the intermediate level can provide everything you truly need. There’s nothing that says you’re not a pro until you’re recording with one of these babies. That’s certainly not the case. If you can get the job done for a fraction of the cost without sacrificing quality, do it. 

Ultimately, jumping to this level depends on your voice. These microphones are each designed with specific styles and pitches of voice in mind. If you’re ready to treat yourself, keep on reading. 

 

  • Rode NT1-A

 

This is a super low-noise XLR microphone with a surprisingly rich sound. You’re getting a great bang for your buck at $220 because it comes with a shock mount and a pop filter, so you just need a mic stand and a recording system to get started! If you’re ready to really go pro and you’ve got a mixer/interface to hook it up to, this an awesome starting point. 

 

  • Electro-Voice R20

 

There’s a saying among the podcast community, “if you know an Electro-Voice fan- you’ll know!”. This microphone has a very loyal following, and for a good reason! They’re certainly among the contenders for best microphones in podcasting and the audio industry in general. We imagine the following is due to the rich tones, depth, and resonance this gorgeous piece of technology produces. There’s just something about it that produces a memorable recording. Now, these microphones aren’t cheap by any means but they’re world class and you’ll be able to justify the cost in no time. 

 

Dynamic Microphones vs Condenser Microphones for Podcasting

So we’ve talked a lot about dynamic microphones and condenser microphones versus so what’s the difference? 

If you want the extra level of depth to your podcast, it’s definitely worth focusing on a condenser microphone. There are certain situations where a condenser microphone is appropriate and some situations where it’s more trouble than it’s worth. They introduce a higher level of quality to your recordings, but you have to use them in the right context. Because of their sensitivity, condenser microphones tend to pick up a lot of background noise, meaning that you need a quiet recording environment. Typically, they tend to be more on the fragile side, so transporting them in a bag on a regular basis isn’t the best option. Condenser microphones need external power, too. This normally comes through a phantom power supply like a mixing desk, a digital recorder, or a battery in the microphone. Investing in a mixing desk or digital recorder is definitely the right move if you’re trying to take your podcast set up to the next level, but it’s not necessary for when you’re at the beginner or intermediate level.

The alternative is a Dynamic Microphone. They are essentially the opposite of a condenser microphone. They record a narrower range of frequencies, so sometimes they can sound a little less rich. They pick up less surrounding noise so you have to be close to the mic. Because of these features, they’re great in not-so-great recording environments like live events or noisy areas. 

The two factors that determine what microphone you should go for are: your recording environment and your budget. If you’re trying to take your podcast to the next level but you’re not sure where to start, give us a call at The AD Leaf ® at 321-255-0900. We’re here to help you grow.

Twitter is Revamping Direct Messages

In the beginning, mankind created social media and digital interactions. Before this, the world was dependent on phone calls and written communication, and our friendships were void of constant contact with our friends. Twitter rose from the darkness and said, “Let there be direct messages!” Mankind saw that direct messages were good. Mankind called them “DMs”. 

Direct messages and the slang “DMs” have become a part of our daily conversations and remain a focus in how we interact with social media. When Twitter originally launched,most social media platforms including Facebook, Instagram, and Pinterest were in their infancy stages, and did not support personal messaging. At the time, social media platforms were instead designed to create a sense of community and interaction among you and your friends. In order to cultivate this feeling, social media platforms forced you to interact publicly, meaning all of your comments could been seen by your “friends”. It wasn’t until 2015 that Twitter decided to break ground by integrating personal messaging into their platform. This meant that you could send someone a message without your all of your followers seeing it. Considering where social media started, this was revolutionary! 

With change often comes complaints, bugs, and disappointment. While this feature was designed and launched with the best of intentions, the human race learned how to abuse this feature. We began to see Twitter Bots pop up and send phishing links through direct messages to try to steal personal information from you. Users would send multiple direct messages in a row if a user wasn’t responding to them right away. Some users would hide behind anonymous accounts and send rude direct messages to someone if they didn’t like their tweets. This behavior was eventually coined “cyberbullying”. 

As time has gone on, society has worked hard to combat cyberbullying, and social media platforms like Facebook, Instagram, and Twitter are at the forefront. Facebook has implemented features like restricting the ability to send messages if you’re not friends with them first. Instagram has introduced settings that allow a profile to filter out offensive language or certain keywords. Twitter has decided to jump in and test out a new feature for their DMs as well.

On August 15th, 2019, Twitter began testing a feature that filtered out unwanted messages from bots or abusive users. The filter works by adding an “additional messages” section to your inbox. This is where DMs from people you’re not connected with (those you follow or those who follow you) will be. Once you click to view your additional messages, any photos will be blurred to protect graphic content. You also have the ability to delete a message without actually reading it first, so the sender won’t be aware that you saw their direct message. As of September 30th, 2019, this feature has officially been launched to the public and is available for the majority of their users. This is a breathe or fresh air for avid Twitter users, and frankly, long overdue considering Instagram has had a feature like this for quite some time. Nevertheless, we’re excited to see this feature be rolled out to improve user experience. 

In addition to the adding of a filter to direct messages, Twitter has also decided to follow in the footsteps of Facebook, LinkedIn, and Apple with beginning to test emoji “reactions” for direct messages! They’re now going to make it easier, faster, and more fun to respond to messages with options such as “crying from laughter”, “heart eyes”, “gasping”, “crying”, “annoyed”, “love”, and “fire”. These options have been available for certain aspects of Facebook since 2017 and more recently available for LinkedIn. 

While this may be a trend that Twitter is following, we’re loving it because it means introducing a whole new way to engage with social media content which we are all for! Plus, we never get tired of reacting with the fire emoji when a co-worker makes a punny social media joke. 

Social media is ever changing and with so many platforms, it’s difficult to stay up to date with changes. Here at The AD Leaf ®, our social media team is obsessed with always being in “the know” with the latest trends, updates, and new features. Let us take the stress off of your hands with our unique social media campaigns tailored for you and your business. Call 321-255-0900 to get started. 

Social Media for Non-Profits

7 Ways to Use Social Media for Non-Profits

We all know that running a non-profit organization is exhausting and difficult, but you love it, right? You are working hard to solve a problem and make the world a better place. After all of your hard work, it can be defeating to introduce yourself and your organization and receive the response of, “Who are you? I’ve never heard of you before!” In addition to fighting the uphill battle of making a difference, you have to work even harder to spread awareness about your organization and why someone should support it. We’ve put together a guide to how your organization can utilize Social Media for Non-Profits to support your agenda.

  1. Connect With Your Current Donor Base (And Recruit More)

As your organization grows, it’s important to remember those who have supported you since the beginning. You can use social media for Non-Profits to connect with your current donor base, getting them involved in conversations and content you’re sharing on a regular basis. You’ll begin to notice that as you interact with your current donor and volunteer base, new names will begin to pop up that you don’t recognize. This is good! This means the quality of your interactions, the information you’re sharing, and your content is attracting new supporters! That is the whole point of your organization, right? To spread awareness and get people involved? Social media is perfect for that exact goal.

  1. Discover a New Target Audience

According to PEW Research,  the most popular social media platform for someone over the age of 50 is YouTube. That’s likely a surprising statistic. Depending on what platforms you’re utilizing, you might discover a new audience that resonates with your cause that you might not have known before. To learn about the demographic makeup of your current social media following, you can use dive into the analytics section of each platform.

As we discussed previously, it’s important to measure your success and utilizing analytics is the best way to do that. You’ll see tried and true data based on your profiles detailing the location of your users, the time periods in which they’re active, their gender, and more. Each platform is slightly different in the insights they provide so it’s important to build a campaign that includes multiple platforms so you can learn as much as possible about your new audience.

  1. Control the Conversation

When spreading awareness for an organization, sometimes it can be difficult to instill the correct information and statistics behind your campaign. As you know, the general population doesn’t have a great memory and may misremember important things like your statement of faith, the area you serve, or even worse… your name! Social media for Non-Profits allows you to be intentional when it comes to sharing content and information.

  1. Create a Game Plan

Before you go all in sharing all of your earth-shattering statistics, try to come up with 3 to 5 key points about your organization. Being a leader of a non-profit organization, you know how important it is to have a mission. Your goals should be clear and concise, preferably in a bullet point list. This will help reign in your passion and really hammer in the important things you want people to remember when they talk about you to their friends!

Once you’ve determined your key points and goals, you will need to decide how you’re going to track your success and growth. Goals are great, but results are even better. As your organization grows, you want to be able to prove that your social media efforts have a part in that growth. Some examples of metrics to track are engagement rate (the number of people who “like”, “comment”, or “share” your content versus your total number of followers), reach, and clicks to a specific page on your website.

  1. Partner With Other Businesses

If you’re struggling with networking in your area, or expanding your professional network, we’ve got good news for you! Pretty much everyone and their mom (or maybe grand mom at this point) are using social media in one way or another; this includes businesses. When you host an event or secure a well-known business as a sponsor, shout it from the rooftops (well, laptop). Business owners are always looking for how to one-up their competition and when they see their competitor is supporting a local non-profit (like you), they’ll be looking to take it up a notch.  

PRO TIP: After each event, it’s important to “tag” the business that sponsored the event or supported you in a social media post. This will result in your post being visible to the people who support said business. This gives you an opportunity to attract potential donors and volunteers from those who are loyal to that business.

  1. Run a Facebook Causes Campaign

Since its launch in 2006, Facebook Causes has gained 30 million members, created 150,000 campaigns, and raised more than 4 million dollars.  As Facebook has expanded, they’ve begun to realize how important social media is for non-profit organizations like yours. Facebook Causes is an application that allows you to organize a community around fundraising. It’s a platform that supports discussion boards, sharing of content, and more. The best part about this tool is it is entirely under your control. You can either start your own campaign specific to your organization or you can focus on a larger cause at hand and partner with an organization larger than yours, who is fighting a similar fight.

Social media is, and likely always will be free to use. It’s completely free to set up an account and beyond running ads, it’s completely free to use as well. When running a non-profit organization, there is never enough money to support all of the amazing things you want to do. Social media  for Non-Profits is a free tool that can help you raise awareness, secure potential donors, and raise money. It’s likely you won’t find a free tool that can meet each of those requirements anywhere else.

While social media for Non-Profits is free, it takes time. Just like in any other business, your time is money and chances are you’re busy fighting the good fight so you don’t have the time or resources to effectively manage a social media for Non-Profits campaign for your organization. That’s okay! That’s where we come in. Our staff is passionate about supporting non-profit organizations because we love working with people who get as fired up about what they love as we do. We can help you develop a campaign strategy, establish branding, build an execution plan, and execute it while you continue to change to the world.

Call 321-255-0900 or email us at info@theadleaf.com to get started today.

Facebook Marketing Melbourne FL

Social Media Marketing Spotlight: Facebook

Facebook In a Flash:

  • 2.32 billion active users per month

  • 5+ billion messages are posted on Facebook Pages per month

  • Facebook has been translated into 100+ languages

 

Have you seen “The Social Network”? It shares the story of a Harvard student who endures a hard breakup and creates a website where you can compare pictures of your classmates to farm animals. He created this site by hacking into Harvard’s student database, and with a few tweaks decides to utilize this software to compare pictures of students against each other instead of farm animals, which is meant to be less demeaning somehow. We go on to learn that this student, Mark Zuckerburg, and the website, which was dubbed “Facemash” evolves to become the social networking site we know and love, Facebook.  While the scenario of a scorned boyfriend creating this website as payback for his girlfriend dumping him isn’t entirely true, it is true that Mark Zuckerburg created “Facemash” long before Facebook was even a twinkle in his eye.

“Facemash” was launched by Mark Zuckerburg is July 2003, but was later changed to “TheFacebook” on February 4th, 2004. At the time, membership was available to Harvard students exclusively but was eventually expanded to other colleges by September 2006. The name was derived from a student directory featuring photos and basic information of students attending Harvard at that time. The school distributed paper sheets called “face books” to students to help them get oriented with their peers on campus.

On October 1, 2005, Facebook expanded to twenty-one universities around the world. After allowing access to these universities, they began allowing access to high school students and later, large companies such as Apple Inc. and Microsoft. By February 2011, Facebook had become the largest online photo hosting site and expanded to 2,000+ colleges and 25,000+ high school throughout the United States, Canada, Mexico, United Kingdom, Australia, New Zealand, and Ireland.  By October 2011, over 350 million users accessed Facebook through their mobile phones, accounting for 33% of all Facebook traffic.

Today, Facebook is the third most-visited website in the world. According to PEW Research Center, 66% of Facebook users access the site on a daily basis. In an average day, an American spends 58 minutes on Facebook. Mobile access has jumped from 33% in 2011 to 88% in 2018. It has grown to become an important discovery platform for the modern consumer, with 78% of American consumers purchasing a retail product they found through Facebook.

 

Isn’t Facebook only for grandmas who share pictures of their cats and grandchildren? 

The short answer is, “no”! Facebook continues to be the top platform for both Business to Business (B2B) and Business to Consumer (B2C) models. According to Hootsuite’s 2018 Global Barometer Report, a whopping 98% of B2C companies use Facebook in addition to 89% of B2B companies. This is significantly higher than the business-oriented platform LinkedIn, where B2C usage averages around 46% and B2B usage averages around 86%.

Can you imagine having access to a platform where your product, service, or business can be presented in front of 1.47 billion people for 58 minutes a day? We’re going to share 5 key things your small business can be doing to utilize Facebook.

 

  1. Provide Authentic Content

Facebook, as a social networking site, is just that… it’s SOCIAL. Chances are, you yourself have a personal Facebook account and fall into the category of people who access the site on a daily basis. Think about your personal usage of the website. As you scroll through your newsfeed, do you stop and look at the stock photo of a Caucasian model smiling way too big holding a water bottle that’s poorly photoshopped into the photo? No.  Does that make you want to buy said water bottle? Definitely no.

The general audience on Facebook is looking for authentic content that they can relate with. Be realistic with the photos you’re sharing of your product or service. Feature your product in the day-to-day life of your consumers. Share a photo of your son playing with your water bottle in the yard. Take a snap of a soccer player using your water bottle on the sideline of her playoff game. Show off your water bottle on the beach with a beautiful sunset in the background. The social world of Facebook thrives on what are called “lifestyle” photos, stylistic photos of life.

 

  1. Don’t be “Salesy”

Like we mentioned before, think about your personal use of Facebook. Do you stop for the post that says “Buy this great product now or you’re missing out”? Probably not. It’s not attention grabbing nor does it really tell you WHY you’re missing out. Think about why people need your service or product. Are they workout junkies who should have your water bottle because it’s specifically designed to fit in the cup holder on a treadmill? That means you’re selling convenience, the ability to make their day more efficient, and the comfort of knowing they don’t have to feel embarrassed while they awkwardly hold their water bottle while running. Are they a soccer mom on the go? That means you’re selling durability that won’t break when handling 3 kids on the way to school, a money saving solution knowing they won’t have to replace this water bottle in a month, or the hope that they’ll actually go to the gym after they put the kids to bed instead of plopping down on the couch to watch Netflix… again. The age of “call to actions” such as “Call Now!”, “Buy Now!”, and “Click Here!” are gone. Dive into why your product could bring someone comfort, convenience, or peace of mind.

 

  1. Pay Attention to Your Insights

Did you know your Facebook Business Page can tell you your number of followers, where they’re located, and how old they are? If not, you’re missing out on a crucial tool that will help you build your customer base. Take a look at the “Insights” tab at the top of your Facebook Business Page and learn about your performance. This will help you fine tune the content you’re sharing and help you learn about who your product is really appealing to. You might think your water bottle is designed for the middle aged blue-collar man who is working out on his way home from work, but after looking at your insights you might be surprised to learn that your biggest demographic is college-aged females who are trying to create a new routine in a new phase of their lives. This might lead to you design a separate product line geared towards your new found audience! Measure your performance and pay attention to what’s working. It will lead to higher sales in the long run.

 

  1. Take Advantage of Facebook Ads

Now that you’ve identified an audience, you’ll be elated to learn that Facebook Ads allows you to hyper-target who your content is shown to. Do you want to show an ad of a young female using your water bottle on a treadmill to women ages 18-25 in New York City who have an interest in running? With Facebook Ads, you can do that. Do you want to encourage men between the ages of 45-55 who own their own business to visit your website? With Facebook Ads, you can do that. There is a Facebook Ad campaign for just about every goal you could possibly think of. Since it’s start launch in November 2007, Facebook Ads has expanded immensely. It’s can be a daunting task to tackle Facebook Ads and ensure your money is being spent wisely but don’t worry, that’s what we’re here for. We have watched the growth and development of Facebook Ads throughout the years and take pride in being Facebook Ads Certified. We’ll work with you to identify an audience, develop an ad campaign, monitor and provide statistical updates, and maximize the use of your dollar.

 

  1. ENGAGE 

Captain Picard from Star Trek was spot on when he said “ENGAGE”! Social platforms always have been and always will be centered around being social. If your audience is taking the time to message you, comment on photos, or share your content on their personal page, the least you can do is respond to that. This might seem like a no-brainer, but it’s difficult to get wrapped up in creating and producing content. Facebook will ultimately give preference to those who are most active on it’s platform. Your Facebook message response time, responsiveness to comments, and frequency of posting are all factors that Facebook takes into consideration when decided how many people to show your Facebook page to.

There are your five way to grow your small business via Facebook. Sounds easy, right? It’s okay to say, “No way! Who’s got time for that?”. Chances are you’re busy running your business, manufacturing a product, building a network, or managing your employees. That’s where we come in. We want to help you grow your business and it just so happens that we also love Facebook.

Whether you need help setting up a Facebook Business Page, can’t figure out how to decipher your insights, or want to run a full-blown Facebook Ads campaign, we would love to help! We enjoy collaborating with our clients to build a campaign unique to you, positioning your business for success. Call us today to talk with your very own Facebook expert, 321-255-0900.