Matthew Price Matthew Price

Knowing Where Your Social Media Audience Is

social media engagement

The baseline of any marketing campaign is your audience. You need to know what your social media audience is, what they’re looking for, and what channels they’re using to receive messages. Without essential information like this, the content you create could be stunning, but it’s not going to the right people. That is why knowing where your social media audience is engaging most often will help you narrow down how large you need to cast your social net. 

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