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Social Media Dictionary

Social Media Dictionary

Even if you are familiar with social media, the concepts and keywords surrounding these platforms are constantly evolving. It can be an intimidating process to make the transition from personal social media use to using social media for your business. We created this list of common social media keywords and their meaning in our “Social Media Dictionary” to help better prepare you to embark on your social media marketing journey.  

First we will look into each platforms and some of the concepts that are unique to each one.

 

Facebook: Facebook is a mobile application and online social networking platform with various ways to interact and share with others.

Facebook Business Manager: is a free tool developed by Facebook to allow businesses and agencies to securely manage their company’s Pages, ad accounts, catalogs and pixels in one place, without sharing login information or being connected to their coworkers on Facebook.

Facebook Marketplace: This is the classified section of Facebook. People can share ads and post pictures of products or services they are selling for targeted buyers.

Groups: Like-minded individuals can come together over a shared interest. These can be anything from local support meetups, family reunions, school alumni, or activists’ groups. You name it, there is probably a group for it. Admin rules are also listed as a guide for required behavior to stay in the group. The admins do have the power to ban those that violate their terms. Be aware of their policies especially when attempting to advertise in them.

Events: Make an event public and invite followers and track those that will be attending.

Facebook Page Roles: On Facebook Business Pages, owners can assign staff, marketers, friends or family to have access to their page. This will be found in the setting section of the page. There are different levels of management access you can assign under the following categories: Admin, Editor, Moderator, Advertiser, and Analyst.

Facebook Admin: The most important role. Admin can create and delete posts, send messages via the page, respond to and delete comments and posts to the page, remove and ban people from the page,create ads, view page Insights (analytics about the page), and see who published as the page.

Facebook Insights: This is where you can track the current analytics and metrics regarding your page, posts, and promotions.

Facebook Boosted Post: Boosted posts are ads you create from posts on your Facebook Page. Boosting a post may help you get more people to react, share and comment on it. You may also reach new people who are likely interested in your Page or business, but don’t currently follow you. Boosted posts are not the same as promoted posts or Facebook Ads.

Facebook Ads: Facebook ads can be as straightforward or complex as you would like. Create and run campaigns using simple self-serve tools, and track their performance delivery. With over two billion users, you can customize your audience and find those you think will be most interested in your products or services.

Instagram: Instagram is a mobile application and online photo and short video sharing social networking platform.

Instagram Story: A story is a feature that lets users post photos and videos that vanish after 24 hours. Similar to Snapchat, the photos and videos shared in your Instagram Story only visible during that 24 hour period, they will show up at the top of the app in a circle for your followers to see and engage with.

Direct Message (DM): Messages on Instagram for users to privately interact with one another.

Influencer: A social media user with a significant audience who can drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. Successful influencer strategies usually involve the coordination of an organization’s marketing, customer service, and public relations teams.

Pinterest: A visual organizer for saving and sharing links to sites and other media you like, also known as Pins. Pins are represented by an image and description of your choosing and organized into collections called Pinboards. Pinterest users can share their Pins with others, or Repin pictures they liked from other users. Think of Pinterest as a virtual scrapbook, or a bookmarks page with pictures.

Repins: The number of times someone saved your Pin to one of their boards. Repins are how Pins are shared across Pinterest.

Pin: Favorite links stored on Pinterest. Every Pin is made up of a picture and a description given by the user; when clicked, a Pin direct users to the source URL of the image. Other users can like or Repin your Pins. Users can also organize Pins by theme or event into visual collections.

Pin Board: A collection of Pins on Pinterest. A Pinboard can be organized by any theme and can either be private or public. Some examples of Pinboards: Hairstyles, Interior Design, Recipes, Man Caves/She Sheds, and DIY Weddings.

Twitter: Twitter is an online news and social networking site where people communicate in short, 140 character limit messages or tweets.

Hashtags: Hashtags are converted to searchable hyperlinks that will show posts using it. It helps to track keywords and topics that are trending. Most commonly used on Twitter and Instagram.

@Replies: When a fan sends a Tweet directly by using your brand handle at the beginning of the Tweet. This will only show up in your feed, and the feeds of users who follow you both. Example: “@SimplyMeasured Your Reports Rock!”

Retweets: When a fan directly shares your brand message with their audience. Example: “RT @SimplyMeasured: We’ve made some great updates to our Twitter Account Report. Check it out!”

Mentions: When a user includes your brand hand, but not as a direct @Reply. Example: “I really love that @SimplyMeasured charts are dynamic within Excel!”

Pinned Tweet: A tweet that has been pinned to the top a Twitter profile page. Pinning a tweet is a great way to feature an important announcement. If your tweets are public, anyone who views your profile page will see the tweet.

LinkedIn: LinkedIn is a social network for the business community. The online site is a place for professionals to connect with past and current colleagues, increase their number of business connections, network within their industry, discuss business ideas, search for jobs and look for new hires.

LinkedIn endorsement: A connection’s recognition of another person’s skill, such as Content Marketing, Web Programming, or Cake Baking. Endorsements, a form of social proof, boost your credibility through third-party confirmation that you actually have the skills you say you have. Users can endorse the skills of only their first-degree LinkedIn connections.

LinkedIn recommendation:A written compliment from a connection that you can display on your LinkedIn profile to impress hiring managers, potential clients, and the 428 conference attendees you carpet bombed with your business card. There’s no limit to how many recommendations you can give or request, but remember that the most authentic recommendations come from people that you’ve actually worked with. If you receive a lackluster recommendation that you would rather not display, you can easily hide it from your profile. You can also edit, remove, or hide recommendations of your own LinkedIn connections any time.

 

Words that are important to us:

Collaborative: We encourage constant collaboration between you and your social media team at The AD Leaf ®. This means sending us real photos of your business, staff, store, or lifestyle photos of your products. The more you share and provide feedback, the more successful you will be. You are a professional in your field and we are professionals in social media marketing and the combination of the two creates growth and results.

Authentic: Authenticity is when your social media reflects who you truly are. Social media was created to establish real human connections. This will be the vibe/tone that you are communicating on social media. Do you want to come across as a serious and informative professional? Or humorous and light-hearted? When you actively collaborate, we can capture your authenticity more successfully to achieve your desired results.

Branding: What are the colors, symbol, logo, and visual concepts that you want to be the voice of your company? Our goal is to work with you to answer these questions that you might not have asked yourself before. When you establish a strong recognizable brand, it will create a relationship, loyalty, and help expand your following.

Lifestyle Images: Lifestyle photos are aimed to capture people interacting or using your products in a natural way. These include events, milestones, and various activities that visualize authentic human interactions.

Adjacent Content: Adjacent posts encompass content that includes your industry’s relevant news and/or blog articles. These are used to keep your followers informed on your industry’s trends and to show that you are knowledgeable and connected to other professionals/businesses that share a similar message.

Evergreen Content: Evergreen content describes the social posts that do not expire that you can reuse and share at any time. You are gaining new followers all the time, so something that might be older to you is new to them. Plus, the organic reach can be as low as 2% so even your current followers may not have seen it the first time it has been published.

Metrics: Metrics/Analytics encompass the numbers that are affiliated with your page and content performance. They allow us to measure insights to gather an understanding of fluctuations and growth of your pages. These measurements help us to understand what your following engages with and how many people the page has reached. We use these to strategize our approach for success.

Reach: Reach is the number of people who saw any of your page posts. Reach can be broken down into people who saw your posts with or without advertising (paid or organic posts). Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.

Impressions: Impressions are the number of times a post from your Page is displayed or seen, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.

Engagement: Engagement is the total number of times a user has interacted with a post. This is the sum of shares, likes, comments, and various platform specific interactions from users on the platform with your content.

Organic: Organic doesn’t only apply to produce. It means those you reach through social media without spending on advertising.

So you might be thinking to yourself, “this is not in my wheelhouse”. Lucky for you, The AD Leaf ® Marketing Firm is here to help. We customize and curate your pages and content while including all your preferences. We are here to help your business grow, increase your digital representation, build positive reputation, and a loyal following. Representing the business on social media can be an essential piece of your marketing puzzle and is not something you would want falling to the wayside. For more information about our social media dictionary and social media marketing solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Social Media Marketing Melbourne FL

Top 4 Questions about everyone’s favorite: LinkedIn! Social Media Marketing Melbourne FL

Why should I be on LinkedIn? The real question is why aren’t you already on LinkedIn? Currently, LinkedIn is the leading social network for the business world and a main contributor to social media marketing Melbourne FL. They generate billions of dollars and they host more than 500 million business professionals from around the world. Out of those, almost half are authority figures or executives in their companies, on average making over 100k a year. According to the most recent statistics, each day 172,800 LinkedIn accounts are created, that’s two accounts per second!

Not only is it an amazing tool for sharing your personal business story to the world, but it is also an incredible resource for finding articles relevant to your industry, connecting with past and current colleagues, recruiting qualified candidates, and sharing your expertise and content into groups. LinkedIn, unlike other social platforms, still maintains high levels of organic reach for social media marketing Melbourne FL. This means that more people are likely to come across your page or content without having to put any money behind it! Page creation is free too, so this should be a no-brainer decision. You’ve got nothing to lose.

How to start?

Your business should have a distinct and individualized branding image as well as a core message behind what the business does. The Company Description and Overview is there to inspire others with an authentic story about the creation and capabilities of your business. This is a chance to share the mission statement, vision, and goals of the company with others. This isn’t about selling, this is about communicating the things that make the company unique. Give people a reason to follow you and root for you. This is also a time to consider SEO strategies by including keyword phrases, a unique tagline, and hashtags because they are all huge contributors to social media marketing Melbourne FL.

Like Facebook, the visual aesthetics of your branding will be represented by the banner image and logo (or profile icon). What are the signature colors? Will people see your website, LinkedIn, and your Facebook and know without a doubt it is the same business? There should be a streamlined and distinct voice behind all the images you have representing your online presence and page creations. We call this, optimization, and we are the best at it!

Okay, I created it, now what?

Don’t set it and forget it, you will be missing out on so many great marketing opportunities this way.

Groups! Create, join, share, and favorite them! This is one of the keys to LinkedIn success and also free. Spending the time to engage with people and other companies in relevant industries, organically, will boost your page presence and your reputation as an expert in your field. It might seem counter-productive to share groups with competitors, but that camaraderie builds your following. Within the group, you can send the individual members announcements and messages to keep the conversation going to gain leads and loyalty.

Daily posts are preferred and don’t worry that doesn’t mean you have to become a professional writer overnight. Although LinkedIn loves long-form text and articles, sharing relevant industry news or interesting facts from other sources will also provide the presence and posts you want for exposure. Don’t forget to tag the people you referenced or that are connected to the content.

New to LinkedIn is a native video feature, no typing necessary! Just pull out your phone and record highlights from a business event, share tips and tricks, interview an employee, record customer testimonials, review your favorite book, if it’s professional and appropriate, it will work for LinkedIn’s video feature. It’s basically Instagram story’s cool uncle, more mature and put together but just as fun.

Analytics is your friend! We know numbers aren’t the sexiest way to influence, but there’s nothing like seeing those numbers skyrocket after a successful campaign. The metrics LinkedIn provides will help identify what worked and what flopped, who is visiting your page, and where they are from. With this information, creating a clear strategy for success will be much easier.

Now, this part might be the most important, encourage all employees, clients, friends, and family to follow your page. These are the people that are directly invested into the success of the business and already advocate for it. If they don’t, maybe you need to re-evaluate a few things (that’s a different blog altogether). Many employees will enjoy this, as a way for them to share their career progress with their network. Whether it’s the innovative projects they are working on, the helpful products they’ve had a hand in creating, or services they are selling, no matter what the industry, establishing your home base of followers will truly make a difference. On every social platform, people want to see the humanity behind the strategy and that is where true progress is made.

How has LinkedIn evolved?

LinkedIn was a concept invented by Reid Hoffman in 2002. It initially took time to catch on, only receiving as little as 20 signups on some days. The potential and small growth they were able to achieve attracted a large investment by Sequoia Capital. By 2004 the platform expanded with new features like groups and address book uploads. When American Express decided to partner with them, they decided to promote the platform to small business owners. By the following year they had over 2 million members, they established their fourth office in three years, and they launched their first business lines of Subscriptions and Jobs. Another year passed, and they achieved profitability and introduced their signature features, People You May Know, and Recommendations, and they changed CEOs. In 2007 Reid stepped down and handed over the reins to Dan Nye. He had a short-lived reign, but he prompted their global expansion and different language capabilities. Another CEO change occurs in 2009, introducing Jeff Weiner, who still stands as CEO today. He came in with a clear vision and mission for the company which fast-tracked them into massive success and expansion. LinkedIn went through a full platform makeover in 2012 which reflected their three concepts of simplify, grow, every day. Now owned by Microsoft with Reid on the board, they continue to flourish and influence the business world as well as social media marketing Melbourne FL.

Let’s move forward!

The AD Leaf ® wants to help get your company on track for successful social media marketing Melbourne FL with LinkedIn and all social platforms! We focus on the big picture and understand the strategies to get the most out of your social channels. We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of social media marketing Melbourne FL, contact us today at info@theadleaf.com or give us a call at 321-255-0900.