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SEO Content Strategy

The Importance of SEO Content Strategy

The Importance of SEO Content Strategy

When it comes to Search Engine Optimization (SEO) there is more to it than just optimizing SEO titles and meta descriptions. Another key component to improving your chances to rank organically is to write content. Content writing is the glue that brings all aspects of SEO together. Without enough content being on the page then there would be no reason that Google would pay attention to the optimizations that you make. That is why there needs to be SEO content strategy. Learn more about why your business needs content writing services paired with SEO to help improve your organic growth!

Picking The Right Topics To Write About

You may think that you just need to write about whatever topic and that will help your growth, but it takes more research than that! If you want to grow organically, you have to understand what people are looking for in Google. Doing research on the right topics can be the key to showing up in top search results. This is due to knowing how to answer the questions people are searching for. Writing blog posts that answer those questions and link back to proper service pages are a great way to get people onto your website.

Linking to other pages is a great way to improve interactions on your website as well. Each new post is another page that can generate potential leads for your website, according to Hubspot. Google also takes into consideration the frequency of posting content to your website.  This is a very big factor when determining ranking and why its important upload content consistently!

Pairing The Content With Proper Optimizations

Obviously once the content has been written, it needs to be optimized. There’s no point if no one can find the content you have just written if it hasn’t been thoroughly optimized with proper titles, descriptions, image alt tags, and keyword implementations. It is also important that the content is written with web optimizations in mind, including proper html structure and spacing. This is very important as Google can read your pages and possibly use them as featured snippets!

Another factor that is important for ranking is the readability of your web pages. Ensuring that your sentences are concise help improves the overall readability of the page. This also applies to short paragraphs as some people may not be interested in reading pages with too much content on them. Knowing how to adjust the formatting of the content to maximize its potential is the key to success!

Contact The AD Leaf For SEO Content Strategy

If you are looking to implement SEO content strategy for your business then contact the AD Leaf Marketing firm today! The AD Leaf has experience SEO content writers that are focused on creating content with keywords & search engines in mind. We’re here to help bring you the optimal pairing of content and SEO in order to give your website the best opportunity to rank on search engines like Google! Contact us today to learn more about how we can improve your business’ marketing efforts today! We want to see your business grow organically and we even provide other services like social media marketing & Google ads management.

Google Reviews For Businesses

The Importance Of Google Reviews For Businesses

Reviews are extremely important for any product or business. How many times do you look up reviews for a movie before buying tickets to the theater? If you’re going to be spending a lot of money on something, you’ll want to make sure that it has a good reputation! That is why we here at the AD Leaf Marketing Firm know how imperative it is to have Google reviews for businesses. This is especially true when it comes to local SEO. Having consistent reviews is a great way to show Google that your business is reputable. Thus, this improves your chances of ranking on some of the more difficult search queries in your area!

How To Get Customers To Leave A Google Review

The first thing to consider when asking for reviews from customers, did they enjoy their experience with the service/product? You want to ensure that the customer had the best experience possible with your services & that you are 100% sure that they will leave good feedback! If they did have any issues, it is better to take their feedback internally and fix those mistakes before asking for a review. This way you can maximize your chances of getting those 5-star reviews! You’ll also want to have your review link readily available so that you can give it to the client once they are done! All you need to do to find it is log into your Google My Business, click Share Review Form, and copy the link! Those reviews will show up directly on your GMB listing making it easy to access later on!

High-Quality Google Reviews For Businesses Increases Brand Reputation

Increasing your brand reputation isn’t as simple as getting as many reviews as possible. However, getting high-quality 5-star reviews is the key to improving your local SEO search results!  These kinds of reviews show that your business has a reputation for satisfying your customers! If a customer does leave a review, be sure to show your appreciation for it, as the customer really doesn’t get anything in return for leaving a review!  Not only that but responding to the reviews and engaging with them show that you have great customer service! You want to connect with your customers to truly understand how they feel about your products/services. This is how you can find improvements to your business to help deliver top-tier services. You also want to ensure that you are not soliciting reviews with incentives. This is considered a harmful practice by Google and if caught you will lower your SEO scores!

Removing A Bad Review

If you do happen to get a bad review, there is a simple way to get them removed! You may flag the review as inappropriate as long as your reason is within one of these categories:

  • Spam and fake content
  • Off-topic
  • Restricted content
  • Illegal content
  • Terrorist content
  • Sexually explicit content
  • Offensive content
  • Dangerous & Derogatory Content
  • Impersonation
  • Conflict of Interest

You never want to see a bad review, so it is best to flag these reviews as soon as you see them, as they can damage your reputation if not rectified. You may also take a look at Google Business Profile Help page on the matter for a more in-depth answer on the subject!

How The AD Leaf Can Help With Google Reviews For Businesses

The AD Leaf Marketing firm is here to help your business grow! Getting reviews isn’t as easy as just requesting them from your customers. That’s where our assistance can come in handy! Our Specialists will optimize your GMB listing & your website to ensure that you are generating as much organic traffic as possible! They will also help maintain your GMB with all the updated information & services that your business provides! If you have any questions about Google My Business, SEO, or any of our other services then contact us today! You can reach us at 321-255-0900

What Is Domain Authority

What Is Domain Authority & Page Authority And Why Is It Important?

Have you been struggling to rank against your competitors? When it comes to Search Engine Optimization (SEO), one of the most important factors to pay attention to when trying to rank is Domain Authority & Page Authority. That is why we put together this information so that you know what factors we pay attention to for SEO! Let us show you how we can help you grow your brand organically!

What is Domain Authority?

Domain Authority (DA) is a ranking system developed by Moz to determine how likely a website is to rank in search engines like Google. According to Moz, “Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking.” While many people may think so, DA doesn’t actually play a role in Google ranking directly. It is rather an aggregate score of how well your website performs compared to the field of options on Google! This makes it more so a prediction tool on how likely you may be able to rank for certain keywords! As it is an aggregate score, it takes influence on a lot of different things to determine your rank, including page speed, keywords, & plenty of other factors! To reiterate, Google DOES NOT use Domain Authority as a means to determine your website rank! As such, it’s better to use DA as a means to examine how well your website’s performance as a comparison!

What is Page Authority

Page Authority (PA) is very similar to Domain Authority. Rather than taking the whole website into account it only determines a specific page in the website. Page Authority in a similar way to DA but it does differ in a certain way. It does not take into consideration specific on-page elements like keyword use or content optimizations. As such, much like DA, it is best used as a comparison to other pages that you are competing with. Page authority is scored on many similar things to Domain Authority, but some key factors include having high-quality content, & how frequently the page is updated. If the page hasn’t been updated in a couple of years then it is more likely to have poor rankings!

How Do I Improve My Domain/Page Authority?

If you’re looking to better improve your Domain/Page Authority then you are going to want to improve your SEO! Since they are both aggregate scores, you need to make your website & pages more competitive in Google Search Results to stand a chance against the ocean of competition! As your competitors increase their SEO and you aren’t doing the same, you’ll fall even further behind in DA! This is why it’s imperative that you are consistently improving your SEO in order to ensure that you can at least keep pace & with your current rankings! When it comes to Page Authority, there are a couple of factors that can help improve your overall score!

Need SEO or Content Writing Services?

If you’re in need of SEO services then getting in touch with the AD Leaf Marketing Firm will be the right move! If you have no experience in SEO it will be very difficult to rank in comparison to your competitors. Especially if they have a higher Domain Authority. This is why you should higher the AD Leaf to improve your SEO and content writing in order to have a higher chance of ranking for your website! The AD Leaf has the main goal of building strong synergistic marketing relationships with our clients. We will learn your goals, your mission, and what success looks like to you! Contact the AD Leaf today at 321-255-0900 to start your marketing services today!

Optimize Images for Web

The Importance of Optimizing Your Images

When most people think of optimizing their website for Search Engines including Google, most think of updating meta titles, descriptions, & keywords in order to rank as high as possible. Yet, an often overlooked aspect would be to optimize images for web usage. There are plenty of ways to ensure that your images are optimized properly for usage online. Here are a list of things that we consider extremely important when it comes to optimizing images for web & search engines. 

Optimize Images For Web By Changing The Image Format

When it comes to picking the right format for online there are very few choices that can beat WebP. WebP is a modern image format that provides lossy compression for web-used images. According to Google developers, WebP lossless images are ~26% smaller in size compared to PNGs and lossy images are 25-34% smaller than JPEG images of the same quality. There are plenty of ways to convert your images online to WebP! If you have a WordPress website there are some plugins that can handle the conversions for you. One extremely useful plugin is WebP Converter for Media! This plugin can help convert already uploaded content like JPEGs, PNGs, & GIF formats into WebP so that you don’t have to go through the painstaking process of re-uploading each individual image on you own! 

Add Image Alt Text To Your Images

If you’re looking to improve & optimize your webpage for Google then including image alt text is extremely important for improving your rankings. Alt text is basically the written copy of the image. This will allow search engines to better crawl and rank the webpage it is on! Basically, Google uses alt text to better understand what the image is about, but the webpage it is on.  However, it is not as simple as just describing the image! You want the alt text to not only describe the image, but represent the content that is on the page. It’s also best to include semantic keywords rather than implementing the direct keyword itself! Another thing to consider is if you have multiple images on your page then don’t shove your keyword or phrase into every image’s alt tags. You’ll want to pick one image that represents the content best on the page and give that one your keyword. 

Geotag Your Images

Another thing to consider including when optimizing your images is to Geotag all your images. Geotagging is the process of appending geographic coordinates to media based on the location of a mobile device. People naturally do this all the time. If they post a picture of themselves at a location on social media platforms like Instagram, they tag their location. Geotagging can not only help increase your brand awareness, but also helps you better analyze where all your web traffic is coming from. A fantastic program to use for geotagging is GeoSetter. This freeware tool can be used in order to change the geo data & metadata of image files. 

Need To Optimize Your Images

Contact The AD Leaf Marketing Firm to handle your SEO Optimizations today! We not only optimize images, but we also optimize your websites meta titles, descriptions, & page speed to help get you ranking on search engines like Google & Bing. We will do the keyword research to find the phrases that best correlate to your business, optimize content that is already present on your website to help improve your chances of ranking higher, & improve your Local Search Engine Marketing to make sure your business is visible in map searches. The AD Leaf wants to make sure your website pops up in organic search results. This way when people are searching for a product or service you are one of the top choices that appear! Contact us today at 321-255-0900 to learn more about our services or read more about what SEO can provide to your website here