Justin Martin Justin Martin

Why Does Mobile SEO Matter in 2020?

In our previous blog topic on “Why Does Mobile SEO Matter?” we discussed what makes your website mobile friendly, what is mobile first indexing, and what does Google look for when ranking for website. As we covered in our previous article, You can’t simply make your site responsive and truly call it mobile-ready. This concept was relevant when we wrote our original article and more relevant now. Mobile phones have become such an integral part of everyday life. So much that whenever you need to find an answer to a question, you pull out your phone, open your browser, and do a quick search. We have also noticed a huge trend over the past year with voice search via mobile devices or smart home assistants.

To adjust to the continuous rise of mobile and voice search, you need to understand how people are using their mobile devices to find your brand. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing almost 5 years later. Current trends show that this usage isn’t going to stop either so leveraging this data is how you can better promote your brand.

Keeping an eye on both desktop and mobile SEO is an absolute necessity because a majority of sites have different rankings on these different devices. This means that being the highest ranking website on the desktop version of Google doesn’t guarantee you will be the highest listed site on the mobile version. To be successful, you need to have a dual-pronged approach to your SEO strategies.

Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out to websites in March of 2018, in May 2019 they set mobile first indexing to default for new websites, and Google has stated that the rollout will finish by September 2020. If your website isn’t mobile friendly by now, it can really hurt your search engine rankings, which hurts your business and your brand.

There are many aspects that come into play when it comes to making sure your website is mobile friendly and prepared for the final “mobile first indexing” rollout. This final rollout is the most important phase of mobile first indexing because your competitors might not be ready which is good news for you! At the same time, if you’re not ready, this could be disastrous for your brand and could take a lot of work to rebuild your rankings. Now that you know why mobile SEO is so important, it’s time to take a look at the 5 best practices for improving your mobile SEO strategy.

Site Load Time

Making sure your website loads as fast as possible in integral for the success of your brand and user experience. When users search for information on their phone, they want to access it as quick as pobble. If your website doesn’t load fast enough, they will “bounce” from your page and go to your competitor. To keep leads on your mobile site, you must improve your site’s load time. Sites like Google PageSpeed Insights can provide you with information on your websites page load time.

Easy to Use Navigation Bar

Your website’s navigation menu plays a vital role in how users find and access pages on your website. If your navigation is too difficult to use or too difficult to find what they are looking for, users will get frustrated and leave your site. 

To ensure you’re creating a the best possible user experience, create mobile-friendly navigation. The best way to create mobile-friendly navigation is by using whats called a hamburger menu. Hamburger menus appear at the top of a page with three lines. When users click on this button, they’ll see a drop-down menu with all the different pages they can visit.

Responsive design

We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Responsive web design is also an important ranking factor when it comes to SEO. Websites that are responsive will generally load faster which is going to support the website ranking and decrease the bounce rate. SEO campaigns and website maintenance will be a much smoother process with a responsive website design. Responsive web design implies you just have one website to take care of; it’s also quicker and more affordable than making a stand-alone mobile application in addition to your desktop website.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO.

Surviving Google Algorithm Updates for SEO Specialists

Google algorithm Updates

 

 

Nothing strikes fear into the hearts of SEO specialist quite like Google algorithm updates. Ever since Google started rolling out huge algorithm updates, marketers have lived in perpetual fear that the next algorithm update will be the one to kill all of their traffic and send their website and all their hard work into the abyss. While it’s easy to fall into this way of thinking, these updates aren’t as scary as most people like to think. Did you know that Google updates or changes its search algorithm 300-500 times each year?  That means that Google’s search algorithm is being updated at least once per day and you don’t even notice! Here are three things you can do to make sure your website doesn’t suffer like most during large updates.

1. Don’t Panic

The number 1 thing people do wrong when it comes to algorithm updates is panic! They rush into making changes to their website including using outdated SEO practices like keyword stuffing, throw a lot of money into advertising, and sometimes they even redesign their entire website. The worst thing you can do is immediately try to dissect how you can “improve” your website based on what you think an algorithm update means. You need to stay calm, intelligently look over the update notes, and proceed to step #2.

2. Listen to Google Algorithm Update Notes

In the world of SEO specialists, it shouldn’t surprise you to know that one of the best ways to survive a Google algorithm update is to do what Google says! I know it sounds pretty obvious, but you’d be surprised how many companies don’t realize the amount of information Google has available for you. From general website advice to giving SEO suggestions, everything they offer is dedicated to making your website better and outperforming the competition. 

3. Seek Professional Help

Feeling overwhelmed by Google algorithm updates is normal, but those feelings should not take your attention away from your business. Getting help from professional SEO specialists who make it their business to ensure that your website is up to date and ranks well. It is a worthwhile investment that will help you maintain a strong online presence as you continue to focus on growing your company.

Though sometimes it can seem like Google is your mortal enemy, the goals of an SEO specialist and the search engine are actually the same. We strive to serve meaningful content to interested audiences. So, if you are creating content that has your readers in mind, a Google algorithm update won’t affect you as much because you are providing content that users want to read. Google’s main focus is to provide the information users need and want as fast ad reliably as possible. You may see temporary fluctuations in traffic but it isn’t a cause for concern or a reason to panic. If your target continues to be the focus of the content you are creating, traffic will stabilize after a hiccup or two after the Google algorithm update.

 

Don’t follow your first instinct and panic when a new Google algorithm update is released. By staying away from bad habits, you can get through this update mostly unscathed. Now that you know what to do and what not to do when a new Google algorithm update is released, its time to follow step #3 and contact the professional at The AD Leaf ® Marketing Firm! We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO with one of our professional and highly skilled SEO specialists.

Interactive Experiences with Google Display Ads

As technology continues to advance, Google is looking to provide more advanced ad tools for Google Display Ads. Google is introducing a new Google display ad format, called Swirl, that allows users to interact with 3D objects embedded in display ads. Digital marketers can utilize their 3D models and assets to produce ads that engage users by letting them rotate the object, zoom in and out, and potentially start an animation.

Google Display AdsSwirl is a new immersive display ad format available on Display & Video 360. Users can explore every angle of a product by rotating the 3D model in all directions and interacting from their device as if the product was in their hands. Google shared an example from a cosmetics company called Guerlain that created a 3D ad for one of its perfume fragrances. They used Swirl to draw people’s attention and let them interact with the perfume bottle directly and learn more about the scent by interacting with an additional link in the display ad. In this example, we can see how every interaction with the bottle creates another opportunity to provide the viewer with more information about the product. Swirl Google display ads were created for mobile devices to utilize their touch control features but these ads can still be displayed on desktop computers.

Many consumers look to YouTube creators for help when deciding on new products to purchase because they tend to give their actual opinion and brands have long been teaming up with creators to connect with their audiences. Now, brands and creators can make that experience even more personalized and useful for viewers with the help of another ad type utilizing augmented reality (AR).

M·A·C Cosmetics is the first brand to partner with the company FameBit to launch an AR Beauty Try-On campaign. Using this new format, brands like M·A·C will be able to tap into YouTube’s creator community, to help sell their products with virtual product testing.

Now that you know more about how Google is improving its ads functionality, its time to put it to use. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your Google display ads campaign. Learn more about what we have to offer your business and contact us to plan out and design a strategy for PPC in Melbourne FL.

SEO in Melbourne FL

Google Moves to Mobile-First Indexing By Default for New Websites

We’ve talked about mobile first indexing for SEO in Melbourne FL in the past and its importance in terms of your search engine rankings. Back in 2016, Google announced they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports. In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

Making sure your website is mobile friendly has become more important than ever since we posted our last blog on this topic. Starting July 1st, Google is now rolling out another update for mobile first indexing and this time is targeting new websites or in Google own words:

“Websites previously unknown to Google Search”

By default, all new sites indexed on July 1st will be indexed using the mobile first indexing algorithm. Even if the website is not really ready for mobile first indexing. So the common question is if Google would at least notify the webmaster via Search Console if the site has any problems that are hurting it because of mobile first indexing. Webmaster Trends Analyst, John Mueller said there are no plans to send notifications in those situations. This does seem confusing and slightly terrifying but it makes sense. Most new websites should be mobile friendly because of how web designers learn and adapt to current technology. Since mobile friendly websites have been a “thing” for a while, most web developers should be building websites that are responsive and ultimately mobile friendly.

John Mueller also added that after they roll out this update, the next step is working on enforcing this for the rest of the websites that have not moved over yet. The most surprising thing about this next step is about 50% of the websites indexed by Google are not ready for mobile first indexing! You read that correctly, half of the websites that Google knows about are not ready for mobile first indexing which means their search engine rankings are going to be heavily affected once the change fully rolls out. The good thing is that Google will be sending out messages to the site owners letting them know that they are not ready before the changes are fully implemented so the site owners can take appropriate actions.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

SEO in Melbourne FL

3 Ways That Redirects Are Hurting SEO Efforts

Every SEO specialist knows 301 redirects are necessary from time to time. But are they affecting your other search engine optimization efforts?. 301 redirects could be slowing down page load time or possibly sending search engine crawlers on a windy road to nowhere. 301 redirects can be important for certain cases like you renamed a page on your website so you need to redirect all the old links to the new one? Or maybe you put your blog into a subdirectory? While redirects are helpful, all redirects carry a degree of risk for SEO, not just 301 redirects. Any type of 300 redirect even canonical redirects carry a certain amount of risk. At The AD Leaf ®, we are specialists in finding out why your website isn’t ranking as well as it should be which helps your SEO in Melbourne FL. Here are three ways that redirects could be hurting your SEO efforts.

Redirect Chains

A redirect chain is a series of redirects that go from one URL to another, forcing people and search engines to wait until there are no more redirects to step through. It’s also important to acknowledge how this would drastically increase page load time and decrease the quality of your site to search engines. A single redirect already has an impact on your websites load time. Now add to that the fact that some redirects may be going through multiple redirects just to call one URL. It’s common for 301 redirects to stack up over time if your dev team isn’t properly communicating with each other. Maybe you created one to fix a spelling mistake in a URL slug, then your co-worker created one because the changed the slug completely, and then a few months later another one gets added because the blog section was switched to a subdirectory like www.yoursite.com/blog. Wow, that’s 3 redirects which is 2 more than what’s necessary.

Unnecessary Redirects

Websites tend to collect 301 redirects over the years, and no one really thinks too about cleaning them up because “it’s not hurting anything”. Well, that’s where you’re wrong, when your .htaccess file starts to grow because of redirects, your load time suffers significantly. Each time a URL is called by a web browser or search engine crawl bot, every single one of those redirects is checked to see if it matches the requested URL and if it needs to be redirected somewhere else. The absolutely kills your load time and tremendously hurts your SEO rankings.

Redirect Loops

Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. What this does is causes an infinite loop of URLs redirecting to each other continuously until your web browser eventually gives up and errors out. The same thing goes for search engine bots that crawl your website, they will eventually give up and stop crawling your website which decreases your domain authority and severely hurts your SEO rankings.

Redirects can be helpful but can be extremely dangerous when it comes all that hard work you put into your SEO efforts. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking and correcting all those harmful 301, or even the dreaded 302, redirects. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Website Design In Melbourne FL

Just Having a Website Isn’t Enough Anymore – Web Design in Melbourne FL

As a small business owner, you’re most likely aware at this point that you need a website to succeed and build your business. If you aren’t aware of this, then I have a tip for you. You need a website to succeed in 2019. Every type of business has competition and with the way technology is going, most and more websites are popping up every day which is making it harder for your website to stand out. Consumer behavior adapts to the current technology and that is what’s shaping how we advertise our businesses. A perfect example of this is the Yellow Pages. As more and more households began to use the telephone directory to find local products and services, business owners realized advertising in it was necessary for people to find their business. Advertising in the Yellow Pages was the standard operating procedure for most businesses. It made perfect sense since the majority of households used the directory on a daily basis. Then came the world wide web and a new disruption to the commercial status. As more and more consumers realized they could find what they needed online faster and more effectively than a phone book, behavior shifted away from using the printed directory and now it’s close to impossible to find a copy of The Yellow Book. Not staying updated with the current can ruin a business and the same goes for the functionality and website design.

Small businesses can’t expect that just having a website will give them a competitive edge. Now, small business websites need to accomplish more than just being a placeholder. They need to provide value to customers. If you’re looking to up your website game, here’s 5 things successful small business websites need to do to rise above the competition.

Mobile Responsiveness

Responsive web design has been an essential part of website design for several years. Responsive web design will make your website mobile-friendly by improving how it looks on devices with both large and small screens and will increase the time visitors spend viewing your website. We live in a society where most people have a smartphone in their pocket and because of this, it is important for your website to be easily viewable on their device. Responsive web design stats show that it’s wise to appeal to both desktop and mobile viewers. In fact, the number of mobile viewers now outnumbers desktop. This number will continue to rise as global smartphone accessibility continues to increase.

Regularly Updated Content

One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. Increasing your ranking in search engines is extremely important because that helps people find your website before your competitor.

High-Quality Images

Useful, high-quality images will attract more visitors to your site by increasing your site’s SEO value and decreasing your website’s bounce rate. But did you know that your site’s increased user engagement can also result in longer visit times for users, allowing you more time to sell your product through both the content and the images? To better help improve lead conversion, you’ll want users to hang out on your website as long as possible. Your images help to tell the story of your business and explain the services your business offers by providing easy to understand information that pleasant to look at.

Social Media Integration

Small businesses can gain a lot and really improve their web presence by integrating with social media. Not only do social media sites like Facebook, Twitter, and Instagram serve as general hangouts, they also provide your business with opportunities to spread its message and connect with your targeted audience. Now when most people think about social media integration they think about share buttons on blog posts. That is an important part but it doesn’t just have to be blog posts that can get shared. Other options are integrating your social media feed to your home page, adding those share buttons to other pages like your services or products, and adding follow and like buttons to the footer of your website. Ultimately, social media integration in website design is about getting customers involved in your content.

Eye-Catching Design

Choosing the appropriate color combinations and layout for your website are the most important aspects when it comes to your website. Choosing the correct colors and layout has the ability to generate a positive impact on potential customers and as a result, make the visitor stay longer. Like we discussed before, getting your website visitors to stay longer increases your chances of converting visitors into customers. Creating a website visually appealing is one of the most important things for your website because if your website is ugly or uses conflicting colors, it will deter visitors and potentially send those potential leads to your competitor.

Now that you know why just having a website isn’t enough for your business, let the AD Leaf Marketing Firm help your company get on track by redesigning your website! We will collaborate with you to cultivate your unique brand, improve your internet presence, exposure, and client base. For more information about the benefits of website design in Melbourne FL and anywhere else, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

SEO in Melbourne FL

Why Content Matters for SEO

Any discussion about search engine optimization will bring up the topic of page content and how important it is for SEO. Page content is a huge component for increasing your SEO rankings. The internet is just a vast library of information that search engines like Google and Bing need to index and catalog so they can display the information you need when you need it. Search engines are always craving new and fresh content. These search engines have an extremely difficult job because with all this information, they need to work harder to filter out irrelevant or inferior content. If they don’t do this then they lose trust from their users.

In the beginning for search engines, a website’s content didn’t really matter. Keyword stuffing your page and submitting your site to global link directories was all you needed to get your site to rank for your target keywords. Search engines today see this tactic as spam and will penalize your rankings for it as an attempt at keeping these spam tactics out of their index. One of the biggest game changers in recent years is the increasing importance of quality and relevant website content. Search engines like Google and Bing have become content hungry machines and are looking for long quality content.

 

Quality AND Quantity

If your page content is well-written, informative, and optimised with key words and phrases seamlessly blended into the content, you’re taking the proper steps to improving your SEO. The other factor for page content is quantity. SEO is an ongoing process, and your website isn’t any different. Fresh and new content will help you show up on the radar of search engines a lot faster than other methods, and keeping a regular blog is one way of increasing your authority in your industry. You need to produce regular, shareable content to support your other pages and keyword phrases and keep visitors coming back. You need to do this with the aim of increasing traffic to your website and turning visitors into conversions.

 

Share It

It seems like everyone from your grandmother to your neighbors dog is on social media now, and businesses aren’t any different. They are learning how to tap into this fantastic opportunity that can potentially reap huge rewards. Quality website content has a much higher chance of being shared and reaching a larger audience than irrelevant or spam filled content. Providing your visitors with quality content will help increase your page authority to search engines. Also by doing this you are also increasing the chances that visitors will share your website on social media, or link back to your page on their own blog post. Old methods of link building included submitting your website URL to dedicated link directories for the purposes of search rankings. This method is not only deprecated, but it can lead to your website being heavily penalized by Google. These days, search algorithms favor natural link building which can be achieved by sharing quality content on social media sites.

Since page content become such a crucial factor in search rankings, writing fresh page content is a must and understanding how important it is will help you grow your business. We specialize in this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Managed IT Services Melbourne FL

5 Key Benefits of Managed IT Services

Does your business have an IT Department that is running thin? Your employees are busy, which is great because that means that business is booming, but do they have too much to do? Are they having to work overtime to get what needs to get done completed on a daily basis? When you have a booming business, IT Staff plays a very key role in keeping things running smoothly everyday. Think of how much smoother your business would or could run on a daily basis if you outsource your IT Management and could use your in-house IT staff for more tasks on a daily basis. Having an outsourced Managed IT service would clear up some of your current staff’s time to do other tasks.

Here are 5 Benefits from using Managed IT Services:

  1. IT employees are a valuable asset in your company no matter what the size. Being connected to the Internet, connected to other employees or staff members via email or even calling another employee on the phone can be easily taken for granted until all of a sudden, these things are no longer working. When your business only has one IT person on staff this can hinder a business significantly when something needs to be fixed. Having Managed IT Services can help you with these problems when they do arise. The in-house staff would be able to help you get this situation handled because your Management IT Staff would be handling the “bigger” things off site for you on a daily basis.

 

  1. Computers and Cloud Servers can be a great asset to your business. They keep you connected to the internet and store needed files for you and your employees. Unfortunately, these assets can be very unpredictable. Servers can go down, get hacked and computers can have trouble connected to Wi-Fi. These can be things that could be very costly to your business. This is going to cost your business extra money because your IT Staff is now working on getting these issues fixed for you, taking up time in their day. When you are running a business, you have to think about your budget, whether it be the monthly budget or the quarterly budget. Keeping this budget as steady or consistent as possible is always the key goal. When you are fully aware of what your monthly expenses are going to be, you can be more at ease while running your business. Managed IT Services Melbourne FL will come with a monthly price, but this price will be consistent based on the services that you choose. Having this consistency can not only give you piece of mind about the technology that you have in your office, but piece of mind when it comes to you company’s financials.

 

  1. In 2019, being someone that recycles and takes care of the environment can be looked at as a good thing to be doing. Society might see you as someone that cares about the environment and that you are doing things to create a better environment for your town or city. When you hire remote or non-onsite employees you can also be seen as decreasing your business’s carbon footprint. Having a Managed IT department would mean that you would only have a select few or even just one employee that would have to travel to work every day. Being a business that cares and makes a clear effort to care about the environment will always arise good within the community that you do business in.

 

  1. When problems arise with the technology that you are currently using in your everyday business, they tend to arise at the most inconvenient times. You are about to walk into a new client meeting, about to have a conference call with a new business partner or even small issues that happen to occur at exactly 8:00 A.M. on a Monday morning. When these problems arise, you have no choice but to reschedule or stop what you are currently doing and “fix” these problems, so you are able to move forward with your day. With having Managed IT Services, your services and managed IT staff could have predicted or even foreseen the problem arising and be able to fix the issue or concern before it became a major issue. Managed IT services would be monitoring your entire network 24/7. They are looking for the patterns of the good and the bad. If they foresee a pattern that might end up as an issue, they can address this concern before you even notice a hiccup in your business. Sometimes your Managed IT service is going to take care of an issue and you will never actually hear about it. Having staff that is monitoring your technology for issues 24/7 can be a major business benefit.

 

  1. When you bring together people from all walks of life you automatically bring together different personalities to the table, but you also bring together people from different education backgrounds. The same can be said when you have Managed IT services. When your in-house IT staff already has a collective wealth of knowledge you have a great advantage. With this, having an outside Managed IT service can double or even triple this wealth of knowledge for your business. You now not only have the minds of a few staff members but of many staff members.  When problems do arise, you will not only be able to utilize your in house staff but utilize the minds of your Managed IT staff to come together and fix the concern or problem.

 

These are just a few key benefits of having a Managed IT Services Melbourne FL for your business. The list can be endless when it comes to the different services that can be provided. When you find yourself thinking about hiring another IT staff member, certainly consider what Managed IT services might be able to do for the expansion of your business.

 

If you would like to hear more about what Managed IT Services Melbourne FL that The AD Leaf ® provides, please call us directly at 321-259-0900. We look forward to hearing from you and what we can do for your business.

seo in melbourne fl

Connecting with Customers with SEO in Melbourne FL

Long-tail keywords are longer and more specific keyword search phrases that people are more likely to use when they’re getting closer to purchasing a product or service. These phrases are a little bit counter-intuitive at first, but they can be hugely valuable if you know how to use them.

The SEO in Melbourne FL competition is fierce. It is much easier now to rank for long tail keywords than for more common keywords, because fewer websites are trying to compete for these search terms. This is because the longer and more specific search terms are, the easier they are to rank for. Focusing on a group of long tail keywords will result in a great deal of traffic altogether. With the rise in smart home devices, people are using their smart home devices to search the web using voice searching. These type of search keywords are usually long phrases that are similar to a sentence.

Utilizing long-tail keywords is simply a matter of establishing a better line of communication between your business and the potential clients who are already out there and actively shopping for the product or service you provide. For example, if you’re company manufactures and sells desks, the chances of you ranking high for an organic search for “Desks” are extremely slim because there is too much competition for that keyword. But if you specialize in a certain type of desk or certain materials then keywords like “cherry wood L shaped computer desk” are going to reliably find those consumers looking for exactly that product.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more generalized one like “desks”, but the traffic you do bring to your website will be more committed and focused on buying your product or service which will more likely lead to a conversion. Competition for shorter keywords will be much more fierce and your return on investment can be low. By intelligently implementing long-tail keywords, you will be attracting exactly the audience you’re looking for, giving you a much higher return on investment proportionally.

Some markets are more competitive and can be extremely hard to rank in with larger companies dominating the search results. These companies have a very large budget to spend on marketing and SEO. You will be unable to compete on a small budget in a market like the furniture industry using broad search terms like wooden desk. If you have your mission clear, you should be able to define what makes your product or service stand out in your specific market. You should be able to find your niche and you should use your mission in order to start ranking. Taking the example of desks with a L shape made out of cherry wood would mean that you should focus on the less competitive term “cherry wood L shaped computer desk”. Again, use words that are used by your target audience and avoid difficult terms.

With keyword rankings getting more competitive, creating new strategies for SEO in Melbourne FL is a must. We are specialized is this field and have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.

Why Does Mobile SEO Matter?

You can’t simply make your site responsive and truly call it mobile-ready. To adjust to the dramatic rise of mobile search, you need to understand how people are using mobile devices to find your website. Mobile search engine usage surpassed desktop search engine usage in early 2015 and it hasn’t stopped growing. As the shift to mobile continues to dramatically increase, we keep investing time into learning what this increase means to your business.

Today, you now need to keep an eye on both desktop and mobile SEO in Melbourne FL because a majority of sites have different rankings on these different devices. This means that being the top listed site on the desktop version of Google doesn’t guarantee you will be the top listed site on the mobile version. So to be successful, you need to have a dual.pronged approach to your SEO in Melbourne FL strategies.

Back in 2016, Google announce they would start work on their mobile-first indexing as a response to the ever increasing mobile usage reports.In the past, Google’s search algorithm has used the desktop versions of websites for indexing and displaying results to both mobile and desktop users. This has caused issues for many users because the desktop site might not be mobile friendly. Mobile-first indexing started to roll out in March of 2018, it is a new procedure in which a website’s search engine indexing is based on its mobile version.. If your website isn’t mobile friendly it can really hurt your search engine rankings, which hurts your business.

These differences in keyword rankings are driven by Google to create a better experience for mobile users, and it is important to make sure your website is compliant. At The Ad Leaf, we have a highly successful strategy for SEO in Melbourne FL to maximize your website rankings. Our approach includes a many highly critical factors like:

  • Separate strategies and plans for both Desktop and Mobile SEO in Melbourne FL.
  • Tracking page speeds for both versions of the website as mobile websites need to perform and load faster.
  • We keep track of mobile users while they are on your site so we can learn their behavior and adjust our strategy accordingly

As specialists in the field of SEO in Melbourne FL, mobile first indexing isn’t a huge algorithm change like we have seen in the past. It’s a change in how Google reads your website and how your site ranks on mobile. If you don’t have a mobile website, Google will still search and index the desktop version of your website but there is a downside to that. You can be ranked really well for certain keywords but that doesn’t mean you will turn those clicks into conversions. If you don’t have a mobile website, it could make your website difficult to read on mobile devices which will increase the bounce rate and possibly start to negatively impact for search rankings.

Since mobile devices have become such a crucial factor in search rankings, creating separate strategies for desktop and mobile SEO in Melbourne FL is a must. Understanding there is a difference will help you grow your business. We are specialized is this field and we have the tools and expertise necessary to help drive your business’s success by improving your search engine ranking. Learn more about what we have to offer your business and contact us to plan out and design a strategy for SEO in Melbourne FL.