Can someone obtain the skill of PPC mastery? We at The Ad Leaf don’t think so, but with our three quick tips, you can become very efficient and proficient at mastering PPC marketing. Instead of many years of trial and error, as well as, thousands of dollars in ad spend wasted simply get a notepad out and make sure to take notes.
Quick Tip #1: Run Mobile Campaigns
According to a Google study, smartphones have become an integral part of users’ daily lives. More and more we see consumers use smartphones as extensions of their home computers and in some scenarios a user’s only daily access to the internet.
- 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone
- 72% use their smartphones while consuming other media, with a third while watching TV
- 93% of smartphone owners use their smartphones while at home
Mobile search is also very heavily used to research a wide variety of information and the intent is information fast. If you can deliver your point or answer a user’s question quickly, you have their attention over your competitors.
- Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video-sharing websites
- Nine out of ten smartphone searches result in an action (purchasing, visiting a business, etc.)
- 24% recommended a brand or product to others as a result of a smartphone search
With this information in mind, if you’re able to implement a comprehensive mobile campaign into your digital strategy it can be very worthwhile. Deliver your information in a manner that caters to the quick and simple nature of mobile intent to maximize results.
Quick Tip #2: Retargeting/Remarketing
If you’re familiar with the marketing world the chances that you’ve heard the terms “funnel” or “touch points” is very high. But what do these words mean exactly and how can you utilize them to work towards PPC mastery?
A marketing funnel is a visual representation of how you gather your leads. All the way from branding efforts and just ensuring that people know about your brand to high call-to-action messaging such as “Learn More”, “Contact Us”, or “Call Now”. Just like an actual funnel your marketing funnel starts wide and narrows down more as time goes on.
Users trend down the funnel through Retargeting and Remarketing efforts. This is typically middle to lower funnel and ensures multiple touch points in your digital strategy. Think of a follow-up email after you left an item in your cart when shopping on a retailer’s website or a video on Instagram with a restaurant that you googled a week ago. These are just a few of the many ways to add touch points to your funnel to “remind” website visitors or those who have expressed interest that you’re still one of the best options to go to.
Quick Tip #3: Use Ad Extensions for AdWords Campaigns
This next tip towards PPC mastery is a Google AdWords-specific tip and that is to ensure that your ad assets are all being utilized and accurate.
Previously known as ad extensions, assets, provide more virtual real estate by making your ad larger in size, but also contains relevant information about your services, locations, or USP “unique selling propositions”. A user’s first impression of your ad gives them an impression of your business as a whole. So tell them all about you in a clean and concise manner and show them that you’re the subject matter expert for whatever it is that their searching for.
Here are a few ways you can use ad assets:
- Location (Great for local businesses)
- Sitelinks (Take users to different pages on your site)
- Call Extension (add your phone number)
- Seller ratings (showcase your high rating)
Why The AD Leaf?
PPC campaign creation and optimization can sometimes feel like climbing a neverending mountain, let us take the load off your business. We specialize in this field and have the tools and expertise to help drive your business’s success by improving all of your digital strategy, especially PPC marketing. Learn more about what we offer your business, and contact us to plan and design a digital strategy.