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Web Design Bounce Rates

How Stellar Web Design Improves Bounce Rate

Even though the quality of a website’s content is what keeps an audience on a website, an appealing web design first catches the audience’s attention and keeps them on a site, keeping your bounce rate low. The design of a website is an essential component of making an indelible mark upon the target audience. Moreover, it impacts how your audience perceives your brand. For example, even if you have the best information among your competitors, your audience will leave the website and turn to your competitors if the design doesn’t resonate with your audience. This is why your website must have these five items to encourage your audience to remain on the site and lower bounce rates.

Web Content Presentation

When your audience visits your website, make the content presentation stand out. They need to be able to access info quickly and easily. Your website should deliver it. Heavy-text information without a good presentation can overwhelm your audience and make them leave your website. Moreover, the presentation also refers to the colors and fonts you use on the site. Choosing the proper colors and fonts can emphasize what is important about your content and makes the content easy to read.


The colors of your website can affect your viewer’s impressions and moods. Pick a color scheme that not only matches your branding but also appealingly presents your information. If you don’t, your web design will be a key influence on your bounce rate.

The colors can also help viewers decide whether your website is the real deal or not. After all, the right colors can help convey people’s emotions about your brand. It is also important to be ADA compliant. To find out more about this requirement, click here.

Navigation Design

Another killer of web design bounce rates is poor navigation. When your audience visits your website, you do not want them to get frustrated because of the complicated layout. Having a hard time navigating through a website can discourage your audience from remaining on the page. You want to ensure that your visitors make as few clicks as possible to find the information they want. Take them through an easy flow and format to see all information.


Don’t forget to include SEO. Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. As a result, a poorly designed website can have you ranking poorly on search engines.

Website Mobile Responsiveness

Nowadays, more people use their smartphones or other mobile devices to find information on the internet. Therefore, it will be essential for you to ensure that your website is fully responsive so that your audience can easily access your website and find the information they need without having a hard time zooming in and out of the pages.

Does Your Website Need a Refresh?

These are just some of the elements we employ for our clients to ensure their websites rank well and score high marks for client retention. Is your website not the lead capturing powerhouse it should be? Then, it is time for a refresh. Contact us today for a personalized strategy to get clients utilizing your website today!

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Why Is Web Design Important?

When a business wants a new website or considers redesigning its existing website, it should consider how it will affect its audience as well as its business. Actually, having a well-designed website can help you attract more audiences (clients) and help your business grow. Here are five reasons web design is important.

The First Impression

Web design is important because it impacts how your audience perceives your brand. Normally, audiences visit your website and will judge your business within a few seconds. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page.


Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. As a result, a poorly designed website can definitely affect your business because your audience has a hard time finding your business.

Customer Service

Think of your web design as the digital face of your business. By looking at your website, audiences can judge how you and your business will treat them. Your design gives them insight as to how you view your audience. An updated and modern web design is the equivalent of a friendly face greeting your new visitors, which leads your audiences to know that you won’t put effort into helping them. If your website is bright, modern, and inviting, you will give the impression that you are open and welcoming to new people who visit your website.

Trust Building

Having a well-designed website is the first step to building trust with your audiences. If they see your poor design or the information looks outdated, they won’t trust your site. They may view your site as seedy or shady because you do not have an updated web design. Therefore, a good web design can help your audience trust you and offer you more opportunities.


Your website’s design is an opportunity for you to set your business apart from the competition and to help you stand out from the crowd. When you’re competing with other businesses, generally the services and pricing are the same or similar, but having a stand-out website can help you and your business look different and offer you more opportunities.

Website Design in Melbourne, FL

Here at The AD Leaf, our website designers and programmers are second to none. They have created websites for businesses of all sizes, even if these businesses are still establishing themselves.  Our web design teams can take care of everything from creating an aesthetically pleasing website interface to coding a stunning new mobile app!

Whether you have been in business for years or are just getting started, you deserve a powerful website to showcase what you do. Our web designers offer custom solutions to any business, no matter how big or small they are. Give The AD Leaf Marketing Firm, LLC. a call today at 321-255-0900 or fill out our online contact form to learn more about our web design services.