Erin Brady Erin Brady

Why Storytelling Matters in Content Marketing

Being able to market your business is crucial for drawing in new customers and retaining old ones. However, you might be feeling stuck when it comes to bringing in fresh ideas for your marketing. The answer to your problem might actually lie in the commercials, television shows, and movies you watch. All of these forms of media are able to tell an engaging story that keeps viewers like you wanting more. The same goes for content marketing 一 by incorporating storytelling into your web copy and blogs, you could pique the interest of new and returning customers alike. 

The AD Leaf ® Marketing Firm LLC.’s commitment to providing high-quality marketing services extends to copywriting. Our experts can provide you with web copy that keeps customers engaged and interested in your products or services. Here are some of the major benefits as to why you should spruce up your copy with storytelling techniques.

Gives Your Brand a Distinct Voice

Consumers are interested in companies, big and small, that engage with their audience in unique ways. Whether through current memes or relatable examples, businesses could find success with having a unique voice and perspective in their advertising. Consistently using this voice in your web copy can prove that your company stands apart from your competition. This also encourages business-to-consumer, or B2C, interactions.

Makes Content Engaging and Exciting To Read

Whether you are a party rental company or an HVAC repair business, storytelling techniques can bring life to all types of different industries. By bringing in techniques such as personal anecdotes, your content could stand out amongst other similar pages on the Internet. Storytelling is also popular on a variety of different platforms, as keeping the story going while promoting a new blog post on social media can draw up interest.

Updates Older Content with New Information

Coming up with new ideas for content might be difficult, which might be a reason why you have not updated your blog in a while. However, you do not have to reinvent the wheel with every new blog post. Elaborating on a core idea, such as scheduling an appointment for system maintenance, can be used in a number of different ways through storytelling. For example, you could write a post about when to schedule appointments or what to do in preparation for one. 

Content Marketing Services in Melbourne, FL

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation. Our team of content writers at The AD Leaf ® Marketing Firm LLC. will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. Using storytelling techniques, we can bring new life to your website.

Never Underestimate the Influence of Good Web Copy

In today’s online culture, having a virtual footprint is crucial. Having a website to put your inventory, services, and mantras on display can drive more customers to your business. Consumers find websites with more content on them more trustworthy and knowledgeable than websites with little information.

You have a website, but what does it say? What story are you telling your customers when they come to your home page? What about your service pages? Are you writing to your audience or just trying to meet a word count? Do you even have enough words on your page?

There are so many questions surrounding the topic, and it may begin to feel like a lost cause. But don’t worry; we have some tips to help you step up your website or blog game. Our content writers will be able to boost your website using the power of the written word.

Why Copywriting Is Important

Having a trustworthy copywriter on your side can help elevate your business to the next level. This is because customers pay attention to what you and your website have to say. Being able to write about your business in a clear, concise, and eye-catching manner could potentially do wonders. 

Here are what our copywriting experts and content writers have to say:

Eric: “Your website is your brand. It’s where all of your marketing efforts lead your customers. The content on your website is your opportunity to tell your story and encourage your audience to choose you.”

Ashlyn: “Copywriters are able to disseminate a clear and concise message to the reader while helping them find the information that they’re looking for.”

Ren: “Having good web copy is vital to any good website. A content writer weaves a story for the customer, teaching them about the brand, goods, or services in a way that is exciting and engaging to read. Without it, a website can fall flat, and a brand could lose business.”

Not only does good copy look good, but it will also help your website rank higher in search engines as well. As a small business owner, you need to make sure that your website can stand out among your competition. Having strong web copy can do just that, as the right keywords and optimization can help boost your rankings on search engines. Your future customers are searching for specific terms, so why not take advantage of that? 

Benefits of Blogging

Everyone has a blog, but why? You might be asking yourself this question, but fear not. There are some significant benefits to blogging that your business can reap:

  • Attracts consumers
  • Builds trust between you and your customers
  • Shareable between social media platforms
  • Establishes you as a knowledgeable force in your industry

Need Some Help With That?

Are you ready to improve your website’s copy? The AD Leaf Marketing Firm are experts well-versed in social media research and content creation. We would love to conquer the world of ever-changing social media and analysis for your company and help sky-rocket your business’s online presence and social engagement. Contact us today for more information on how we can help you grow by using our online form or call us at 321.255.0900. You can also email us at info@theadleaf.com. We can’t wait to hear from you!

social strategy

Creating The Perfect Social Strategy with Organic and Paid Socials

If you are interested in social media marketing, then it’s essential that you develop an effective social strategy. The terms “bought” or “paid” regarding social media marketing can have a somewhat bad reputation. When these terms are present, they will often refer to a business with a large social media following but had a majority of their follows purchased through automated algorithms. This is generally looked down upon, especially if you are trying to promote your business.

However, the term “paid social” actually means something entirely different and might even be a marketing strategy that The AD Leaf ® Marketing Firm LLC. can help implement for you.

Organic vs. Paid Social Strategy

If you are familiar with SEO or work with our SEO specialists for your business, you already know what organic and paid socials are like. Organic social consists of any type of activity on social media that does not have a paid advertising function. On the other hand, paid socials use advertising programs on popular social media websites to boost a page’s traffic. The ideal social media strategy uses both organic and paid socials to achieve the best results possible.

Organic Social Strategy Tips

Here are some of the ways our marketing experts at The AD Leaf ® Marketing Firm LLC. recommend building your organic social following.

  • Make sure your best-performing post is immediately visible
  • Comment on similar pages and posts to yours
  • Develop a social media voice that can distinguish you from your competition

Paid Social Strategy Tips

Are you starting to see an improvement with your organic social statistics? Try and boost those engagements more with paid social activity! Here are some tips you can use to draw in new potential customers.

  • Make unique social media posts explicitly used for promotion
  • Promote new products or offers frequently
  • Publish content based on the current needs and interests of your target audience

Working with The AD Leaf

As a local business ourselves, we understand that you might have a limited amount of time to work on boosting your organic and paid social media presence. After all, you have a lot on your plate as you work to expand your business. That is why our social media strategists here at The AD Leaf ® Marketing Firm LLC. can do the work for you! We will create perfect social media posts and will regularly update you with information about user engagement. 

Are you ready to take your social media presence to the next level? Call The AD Leaf ® Marketing Firm LLC. at 321-255-0900 to schedule a free consultation!

e-commerce basics

The Basics of E-Commerce

Learn E-Commerce Basics

If you have ordered something off Amazon or another online shopping platform, you have engaged in e-commerce. This practice has seen substantial growth over the past year, as more people can purchase their essential goods from websites or mobile apps. If you are a business owner who sells a specific product, then starting an e-commerce platform could be a massive boost for your company. We’ll help you get started with these e-commerce basics.

E-Commerce is Growing

Due to the COVID-19 pandemic, many people went online to shop and pay for the items they wanted and needed. This caused 21.3% of all retail sales to be from online shopping. There were several additional reasons for this growth, including broader accessibility and faster service on e-commerce websites.

These online shopping experiences fall under B2C transactions. B2C or Business to Consumer transactions is when customers buy a product directly from a company. These businesses use their websites as a virtual storefront, showcasing products that customers either need or want. You can do this as well with your own business and products!

The Basics of E-Commerce and More

At The AD Leaf ® Marketing Firm LLC., we understand that starting your e-commerce store can be a bit overwhelming. There are many products that you have to load information of online, and the market of e-commerce platforms themselves continuing to grow. You might be wondering where to start, and our team of marketing experts is here to help. 

List of E-Commerce Websites

When it comes to e-commerce basics, there’s nothing more important than your website. Many general website builders, such as WordPress and Wix, can give you the option to add an online store to an already-existing website. However, some platforms allow you to make your store the focal point of the company’s website. Here are just a few:

  • Shopify
  • BigCommerce
  • WooCommerce
  • Square Online

Designing Your Website

The primary purpose of your e-commerce site is to attract new customers and bring back previous ones. That means that you should make sure that it is as accessible as possible. Some of the best ways to do this are choosing simple layout designs and easy-to-read text with your company’s colors. 

Leave It To Us

Although you might be excited to begin working on your e-commerce website, you might be wondering when you can take time out of your busy day to work on it. If you are in this situation, don’t panic because The AD Leaf ® Marketing Firm LLC.’s team of web designers and marketers can help. We can make your new website from scratch, ensuring that you and your store are represented in the best way possible.

Ready for a free consultation to see how we can help bring your business online? Call us today at 321-255-0900.

rebranding

Why You Should Rebrand Your Marketing

Rebranding Can Revitalize Your Company!

2021 has already shown itself to be an interesting year for new developments and marketing practices. The question is whether or not you should take advantage of these new services through  rebranding. Perhaps you used to find great success in your current practices but have found business hitting a plateau. 

If this sounds like something that would interest you, The AD Leaf ® Marketing Firm LLC. is here to help! We offer several different marketing services that can reinvigorate your business’s strategy. If you are interested in a rebrand of your marketing, here are some things to consider.

Rebranding Keeps Things Interesting

When publishing marketing materials, whether print or digital, there needs to be a cohesive aesthetic that is easily noticeable. Using specific color palettes and typographies can help bring your brand together. Keeping up with current design trends is also useful, as more complex branding is being steadily replaced with simple branding. Having branding that looks like it is stuck in the past might not bring in the customers you want. 

If you feel like your branding is too complex or dated, The AD Leaf ® is here to help. We can help determine the best branding strategy for your business.

Take Your Audience Into Consideration

Your business probably has a specific target audience that it wants to appeal to. The chance that this audience might have new needs or expectations is very high, and it is important to consider this. There are many different ways you can further reach out to your audience. You could conduct market research to determine your target audience’s exact needs, or you can introduce your rebrand through appropriate channels and reintroduce your services and values. 

If you are unsure of what direction to take, we can help! The AD Leaf ® Marketing Firm LLC. has several years of experience helping to guide businesses towards the path of rebranding success. 

Rebranding Your Business with The AD Leaf

If you are interested in working with The AD Leaf ®’s team to create your business’s best rebrand, give us a call today at 321-255-0900. We look forward to working with you to help you and your business thrive in the ever-changing landscape of digital marketing.

Content Marketing Trends

New Content Marketing Trends to Watch

Content Marketing Trends in 2021

2021 is a new year, which means new beginnings and new content marketing trends. That is why you should keep an eye out for new business trends, as they could result in significant benefits for your business. You might be wondering why marketing trends are important for your business. This is because they have the potential to show your audience that your company is innovative and not stuck in the past. By following current marketing trends, you are saying that you are committed to change and adaptation.

Here at The AD Leaf ® Marketing Firm LLC., we can help you utilize current trends to your advantage. The content marketing team is well-versed in what is currently hot and can use them to help your business grow. If you are interested in utilizing current marketing trends, we can help!

Videos 

In the wake of the COVID-19 pandemic, many people have turned to videos to learn more about products and services. As the pandemic continues, so has the effectiveness of videos. You do not have to be a master video editor to make an engaging video for your website and social media channels. The AD Leaf ® Marketing Firm LLC. can help you create the best informative videos for your business.

Social Media Stories

The novelty of social media story features is that the content shared can only be seen for a limited time. This time limit can create a sense of urgency in your audience if done effectively. The popularity of stories does not seem to be going away in 2021, as more social media platforms are rolling out their competitive story features. For more information on how you can use these stories to your business’s advantage, check out this blog post

Ultimate Guides

Some consumers want as much information as possible when researching products or services. If you are a company with customers like this, creating an ultimate guide can attract new business and have you rank higher in organic search results. You can expect an influx of these guides to pop up on your competition’s websites, so do not wait to start compiling one today!

Content Marketing Services in Melbourne, FL

The AD Leaf ® Marketing Firm LLC., dedicates itself to helping your brand succeed through content marketing and other services. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us, we will work hard to showcase what sets you apart from your competitors. 

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation.

Content Marketing Questions

Frequently Asked Content Marketing Questions

Many clients who are interested in content marketing services usually have some questions or misconceptions. Sure, social media is all about creating posts and web design is responsible for creating a website but, content marketing might seem a little unclear to those who are not familiar with it. If you have content marketing questions or wonder how it can help you, you’ve come to the right place.

If you need assistance with your content marketing research, look no further! The AD Leaf ® Marketing Firm LLC. is here to assist you with all of your content needs. We can help explain and answer any questions you might have. Here are a few questions that are usually asked about our content services. 

So, What Exactly Is Content Marketing?

This is probably the question we get asked the most by clients. Content marketing is defined by the Content Marketing Institute as:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

In simple terms, content marketing is creating copy that perfectly encapsulates your business and services. Content can take some different forms, but arguably the most common form is website copy. Potential customers are searching for specific products or services, leading to your website being one of many results given to them through a search engine’s organic search results. Copyediting your website’s current pages and adding new ones are great ways to boost your listing without having to pay for ad space.

How Does it Help Boost My Brand?

Consumers want to purchase products and services from a company that knows what they are doing. When browsing a website, consumers want to access everything they need to know promptly. Unorganized website content can potentially harm your business because the information that some consumers want is not present. 

Thankfully, a team of content marketers that can better articulate your brand online can help. Pages and product descriptions that have lots of relevant information can establish you as more credible, and a better choice to do business with compared to your competition. 

Why Should I Get Content Marketing Services?

There are several different benefits to investing in content marketing services. For starters, more cohesive content can result in an increase of traffic on your website and social media accounts. When you cross-post new website content, your followers can see and engage with it. 

Another benefit to content marketing is the potential to strengthen your relationship with your audience. Many consumers are less likely to purchase products and services from businesses that do not engage with them. By writing new website content and posting about it on your social media pages, you are showing your audience that you care about educating them. 

Content Marketing Services in Melbourne, FL

Here at The AD Leaf Marketing Firm LLC., we are committed to helping your brand succeed through content marketing as well as through any other marketing service you may need. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us. We also offer many other marketing services to help expand your business’s online presence.

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation.

2021 Content Resolutions Your Business Should Make

With every new year comes new resolutions to make. A new year brings change and optimism for the future, and 2021 is no exception. Perhaps you started a new business in 2020 or were able to persevere during difficult times. Either way, you should view 2021 as full of new opportunities to market and grow your business.

One great way to boost your company’s presence is through content marketing. Anything of the written word, from emails to webpages, falls under the content writing sphere. However, you might not be able to find time to do all of this yourself. 

That is why the content specialists at The AD Leaf ® Marketing Firm LLC.  are here to help! We can help create a content marketing strategy that could boost your business in the new year. Here are some of the things your business could add that you should start considering:

Take Notice of Your Web Copy

If you are interested in content marketing services, it is crucial that you know what kind of content your website already has. Check to see if your web pages or product descriptions are accurate to what you are advertising. If you do not like the web copy, do not be afraid to send it to us! Our content marketers are here to turn your current copy into pieces of content you and your customers will love.

Start Your Own Business Blog

Your target audience is specific and in the market for the product or services you are offering. That is why a blog can help drive new traffic onto your website. Writing about your products and how they relate to current events or problems can create interest in your company. You can also write about current industry topics or even answer questions that your customers might have. The possibilities are endless with a business blog, and that is why you should talk to us here at The AD Leaf ® Marketing Firm LLC.  about launching one.

Increase Your Social Media Presence

Here is something that you are probably already starting. Social media networks are a great way to connect with your audience and advertise your products. However, they are also great pathways to your website, thus driving up traffic. By linking an exclusive deal or a new blog post to your social media accounts, members of your target audience that are interested in your company will engage with what you have to say. 

Start a Contest

Who doesn’t like free stuff? Chances are, not your customers. To kickstart the new year, try advertising a contest on social media! You can give away a gift card for your services, a product of the winner’s choice, or anything else that fits your company best. As far as advertising this contest goes, we can help! 

Start The New Year Right with The AD Leaf

Are you ready to kick off 2021 with a brand new content marketing strategy? Call The AD Leaf ® Marketing Firm LLC.  at 321-255-0900 today for a free consultation!

using-social-media-stories-to-your-business-advantage

Using Social Media Stories to Your Business’ Advantage

Even if they are only on your page for 24 hours, using social media stories to your business’ advantage can be very useful. If you are looking for a way to incorporate Instagram Stories and Twitter Fleets into your marketing, contact our experts at The AD Leaf ® Marketing Firm LLC. today! 

  • Around half of Instagram’s total base uses the Stories feature.
  • Keeping on top of trends and new features is appealing to new customers.
  • You can track how engaging your followers find your content. 

In November, Twitter launched its new feature called Fleets. Following in a similar vein to Instagram’s Stories feature, users are able to share short-form content for a limited amount of time. You can customize this content with text, GIFs, or even links that will take whoever clicks on it to a web page. 

Not only that, but Stories is not the only interesting tool that Instagram has to offer. They also recently launched Reels in August, which are fifteen-second videos that are featured on a special part of the Instagram app. Since these are separated from the general post and Stories feeds, you are able to reach people that may not follow you yet. 

If you and your business have a social media presence, you can utilize these features to drive up business. If you are unsure of where to start, let the social media experts at The AD Leaf ® Marketing Firm LLC. guide you towards a strategy that works for you.

Give Your Customers an Inside Look into Your Business

Customers are always looking for the human aspect of small businesses like yours. That is why it is a great idea to pull back your curtains sometimes to show the daily operations of you or your employees. Using Fleets and Stories are a great way to do this. As they are only on your page for twenty-four hours, you do not have to worry about bothering your social feeds with individual posts about your company. 

Offer Exclusive Discounts and Offers

As a business owner, you understand that urgency is one of the best feelings you can instill in a customer. You want to convince your audience that they should not miss a sale or opportunity as much as possible. By posting these offers on a platform that erases posts after twenty-four hours, this sense of urgency is effectively conveyed.

Interact with Your Customers

One of the major differences between Instagram Stories and Twitter Fleets is the fact that Stories is more user-friendly. This is because the platform offers “stickers” that allow your audience to vote in polls or ask questions. An idea that you can do with these stickers is to ask your customers to vote for their favorite product or service they’ve invested in this year. Although this is a feature currently not available in Fleets, chances are that something similar will be available in the near future. Using social media stories to your business’ advantage is also a great way to interact with your customers.

Customize Your Social Media Strategy Today

If you are interested in learning more about how Stories and Fleets can be used to market your business, contact The AD Leaf ® Marketing Firm LLC. today! We can work with you side-by-side to determine the best course of action for your social media strategy. To schedule a free consultation, call us today at 321-255-0900.

Why Content Marketing for Business Matters

For many business owners, you might think the website you built and wrote yourself is the cream of the crop. However, when looking for content marketing services to help amplify your outreach, you might realize that it really is not. In some cases, business owners are embarrassed to submit their previous content for content marketers. This could cause them to simply not submit anything at all or believe that content marketing is not the service for them.

This could not be further from the truth. While this might be a common feeling, there is no need to worry. Here at The AD Leaf Marketing Firm, you will work with content marketers that will help amplify your website content to the next level. If you are unsure of whether or not to start content marketing services, here are some important things to consider that will help solidify your decision.

Content Marketing Helps Drive Decision-Making

Just like how you are trying to decide if you want to sign up for content marketing services, your target audience might be deciding to make a decision as well. If a potential customer is thinking about purchasing your service or product, a well-written piece of online content can help seal the deal you need. 

Content Marketing Establishes You in Your Industry

In some industries, potential clients can compare your company to a similar one. These clients want to see what makes one business different over the other. If your webpage contains more information or descriptions about your business than your competition’s page, the client will find you more knowledgeable and credible in your field.

Content Marketing is Easily Shared on Social Media

Social media marketing and content marketing are actually very similar to each other. This is because both types of marketing are based on creating content that will appeal to a certain target demographic. When your website’s content is properly formatted and informative, you will be able to easily share it across your company’s social media platforms. 

Content Marketing Services in Melbourne, FL

Here at The AD Leaf Marketing Firm LLC., we are committed to helping your brand succeed through content marketing and other services. Our team of content writers will collaborate with you to bring out the best of your pre-existing content, as well as create new content ideas and pages. There is no need to feel nervous about your current content when you work with us. 

Are you ready to bring out the best of your website’s content through our extensive content marketing services? Contact us today at 321-255-0900 to schedule a free consultation.