Elisabeth Herold Elisabeth Herold

Video Marketing

How Video Has Transformed Digital Marketing in 2020

 

 

Video has become a key part of social media, and it’s not difficult to see why. As social media grows and becomes more popular, the need for standing out on these platforms as a business has increased. This has led to an increase in video marketing as we know it now. Videos are unique in that they are able to engage audiences with new and refreshing content which is something most regular posts don’t do. In 2020, video exploded on social media, with platforms like YouTube seeing a 99% increase in branded video content and Facebook seeing a 258% increase just between 2016 and 2017, and these numbers are only increasing. Twitter has even shown that a video is six times more likely to be retweeted than a photo post. The power of digital marketing is rising, and with that comes the need for quality video marketing content to be able to market to the public. 

Video content has become a megatrend in 2020, and as a business that is trying to navigate the online and social media world, it’s important to harness this niche in digital marketing. Video marketing is not difficult to do, but it’s important that it is done well. Even when it comes to a business that you wouldn’t think people would follow it’s still important to have. The more a business stays involved with what’s trending on social media, the more people your social media will reach. 

Every company has their niche, it just takes a little creativity. A printing company may want to consider showing their customers videos of the printing process. A clothing company may want to display their clothes on a model to record. At the end of the day, it all comes down to how a company presents its product to their audience. The more interesting the better! Take a look at what’s trending on the internet, and see if any of those things match up with something that could fit your business or keep it simple with an informative branding post. Just make sure the objective is clear to your audience.

Finding out what works in digital marketing is a numbers game, not a guessing game so it’s important to know the stats, and to see how video marketing operates on different platforms. Seeing the direction social media companies are headed is also usually a big indicator of what is trending in the digital world. Facebook, Instagram, Twitter, and Snapchat have all seen significant growth in video entertainment and engagement on their platforms, and in 2020, the app TikTok, which was primarily used by teenagers, exploded as one of the most popular apps of the year for all age groups.

It’s important to remember minor statistics when it comes to video marketing as well. For example, 85% of viewers watch a video with the volume off so when it comes to sound effects, try not to spend too much time on sound effects and music. Creating a video playlist is another great way to keep your audience engaged because it allows them to go from video to video. Pinning a video to the top of the page will increase your views and engagement while informing the public of what your business does. You’ll also want to give your video a call to action at the end to make sure your audience takes action. 

Video Marketing

 

Facebook alone has about 100 million hours of video viewed every day. Out of the 79% of marketers who have published videos on Facebook, 85% of them said it was a success. Because Facebook is mostly used for entertainment, marketers should try to stick to entertaining content or emotionally appealing content if you really want to engage your audience. When making video content for Facebook you want to experiment with a wide variety of topics and creative strategies that work for your brand. 

On Youtube, over one billion hours of video are watched every day. YouTube is the second largest search engine following just behind Google. Out of 85% of marketers who created video content on YouTube, 83% said it effective. When creating video marketing for YouTube, be sure to release content on a regular schedule to keep your audience coming back, and make sure your videos are shareable. 

Instagram is considered to be the top social media platform for engagement. Marketers have noticed that although Instagram is a little smaller in audience numbers compared to Facebook and YouTube, the return on investment is high when it comes to getting clients to engage with content. That goes for videos as well with 65% of marketers saying they plan to use the platform in their video strategy in 2020. It is recommended that marketers create video content that is interesting to the user in order to get more attention from viewers. Reduce your wording in these videos, and try to maintain a variety of content with a simple focus since these videos are often shorter. 

With video Tweets being six times more likely to be retweeted than regular photo posts, learning how to video market on Twitter can’t be left out of the bunch. Videos on Twitter tend to be shorter too so it’s best to get straight to the point. Twitter is a more open network than other platforms. Even if you don’t follow a person, most of the time, you can still see the content they post. This is why it’s necessary to keep your topics on-trend. Twitter even has a “What’s Trending” section so you can see what’s popular on the platform for yourself, but be wary because trends on Twitter change quickly. 

Because social media is meant to be a worldwide experience, it’s important for marketers and businesses to engage with what consumers are doing. If we are asking for consumer engagement, it’s only right that we give that back by participating in what consumers want to see. With video marketing, companies are able to provide their audience with entertaining or informative information while also gaining engagement and notoriety from consumers. Even if you don’t know a lot about social media or technology, and even if you think you don’t have the time, there are still other ways to reach your audience on social networks. If you want to better grow your social media and engage your customers in your business, call The Ad Leaf Marketing Firm, the social media experts. Call (321) 255-0900 for your consultation today!

How TikTok is Taking Over and What This Means for Digital Marketing

Social media is constantly changing with new platforms coming in and rising in popularity every year. TikTok is one of these new social media platforms, and it’s one of the most popular networks of 2019. TikTok is currently the world’s most downloaded app, and its popularity is only expected to grow. For those of you still in the dark about this new social platform, TikTok is a video sharing app that allows its users to share 15-second videos that could be funny, artistic, musical in nature, dancing, and more. The app originally gained popularity with high schoolers and middle schoolers. It was originally founded in China, but in 2017 it made its way to the U.S. bringing major changes to the social networking world as well as pop culture. In 2018, TikTok broke records by achieving 100 million downloads just within the first half of the year. 

With every new social platform that gains popularity, digital marketers have to consider the possibility of marketing on that platform. The quicker marketers utilize platforms such as TikTok, the faster they can get ahead of the competition and potentially gain popularity for their company or companies on that network. Some companies like Chipotle have already hopped on the TikTok train by creating “challenges” on the platform for their customers to do. One of these challenges was having people dance for free guacamole in honor of National Avocado Day. To get the free guacamole, customers had to post a video of them dancing on the app with the hashtag #GuacDance. Chipotle was the first restaurant chain to partner with TikTok in the U.S. Its first challenge was in May of 2019, and it resulted in Chipotle’s highest digital sales day. Stephanie Purdue, vp of brand marketing for Chipotle, says about the company’s arrival on Tik Tok, “Our digital sales have grown significantly — we’re up 99% versus last year — and they now represent about 18% of our sales. Half of our customer base is Gen-Z and millennial, so it’s important for us to show up where they are. We really like being in unexpected and uncluttered spaces, and we felt like TikTok was one of them.” Chipotle plans to continue pursuing the market on this platform, and it also plans to significantly increase its digital marketing budget in the hopes of reaching more and more social networking users.

Starting TikTok with your company can help to maintain consistent communication with your customers which can help your company reap social and financial benefits. Almost half of all Gen-Zers are online for more than 10 hours a day which means leaving popular social networks like TikTok out of your marketing plan could be preventing you from reaching an audience that could be an important part of your consumer market. TikTok may not work for all companies depending on what demographic you are trying to reach, but understanding the platforms your customers follow is an essential part of business strategy and digital marketing. Breaking into the market on those platforms can allow greater communication between customers and the company and increase social growth overall.

If you are trying to figure out which social media platforms are best for you, we, at the Ad Leaf, can help. We are proud to say we know all the ins and outs of the digital marketing world. We make it our priority to find the best social networks to fit your business and to fit your customers. Let us help you navigate the difficult world of digital marketing. To schedule your consultation today, please call us at (321) 255-0900.