Edwin Colon Edwin Colon

Graphic Design: Hand lettering

Graphic Design in Melbourne FL

When most people think of graphic design in Melbourne FL, they think about keeping up on current trends, thousands of dollars in high-end graphics cards for super monster computers, not to mention the years and years of schooling it normally takes just to learn to be proficient in the graphic programs to hopefully, possibly, one day make a decent living doing what they love.

Just like with almost anything in Adobe Photoshop or Illustrator, if it seems too complicated, there just might be a better way… Well, there is.

Remember when we were little kids, we would spend aimlessly for hours with construction paper and big fat markers just making random circles, shapes, and maybe even signing your name repeatedly because you have no idea, you might be a famous artist one day and you will have to sign a lot of autographs.

Well, that child sitting on their bed with those dollar store markers and construction paper at this stage is closer to a lucrative career as a graphic designer than the few who believe that just by having the new Wacom – Cintiq Pro 24 Creative Pen and Touch Display, for the low price of 2850.00 will get their graphics game to the next level. It’s the artist not the paintbrush, or in this case the marker. So we are going to dive a little bit onto hand lettering and other lower-tech disciplines.

Calligraphy, hand lettering, and typography are the terms designers use to differentiate styles of the same thing, attractive lettering.

Calligraphy is a discipline like none other, hours and hours of writing letters in a specific way that demands close and unbroken attention to eventually build up a muscle memory that will allow you to convey themes and emotions through the simply the alphabet. This skill is rare and therefore always in very high demand.

Hand lettering, as with all art requires discipline, however, it’s an adjacent kind of discipline to calligraphy. Calligraphy demands strict light upstrokes and dramatic thick down strokes were in hand lettering it is more like whimsically drawing the letters as opposed to formally writing them. In the last two to three years hand lettering has virtually exploded on the scene from quotes, t-shirts, coffee mugs, and just anything else you can simply write and want to convey a sense of fun and whimsy while still being legible and aesthetically pleasing to the eye. Most companies that have hired hand lettering artists pay very well for the skill that the artist has spent years cultivating.

Typography is an art solely on how you spread, change, resize, adjust the spaces between the letters, or the weight of the letters in a fun, dynamic, and interesting way to have the meaning of the words to come across with simply a typeface or font. This skill is critical for logos, once the logo is established, then the trademark can be created and you are then well on your way to a full brand. This is used heavily in advertising when attempting to convey a meaning. You will see this used well with motivational quotes on social media pages such as Pinterest or Instagram.

Type designers create the fonts in a way that when used together, in most cases, are seamlessly legible or bold. The best example of this is every word currently on your screen at this very moment. Every letter on this screen was meticulously constructed for the use of reading large amounts of these letters in a page and not be distracting or hard to read. It is not uncommon for the wrong font to be used on a paper and that paper can give the reader a headache or even feel ill. On a similar note, when using a bold font that is distractingly ornate people lose interest in the paper simply because the psychology of the font clashed with their interest of the subject matter.

No matter what font you read through, it was designed painfully and thoughtfully by a type designer to convey an emotion or to not distract from the meaning of the words used. The best type designers can help convey meaning with the look and style. Type designers make the fonts, graphic designers utilize topography and know how to use the font.

If you go this route as a designer and learn the programs needed to create the fonts the fonts can be placed on anyone, or all of the thousands of sites that sell fonts and this asset it only for the right to use it, you can sell the same font over and over again creating an amazingly fun passive income to fuel your future endeavors. Now that is fantastic for that kid sitting on their bed with some big markers and big dreams.

 

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf ®, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Bad Logo Design

The Pitfalls of A Bad Logo Design

A good trademark is either cancer or a cure. A bad logo design can simply destroy or flourish your business. Everyone has a face and that face whether it’s fair or not, is the first step to gaining trust. So we shave, cleanse, and smile to put our best foot forward so that we can build loving trusting relationships. The same should be brought into your business utilizing graphic design. However, what exactly is a logo and or trademark? Who will be best to bring a face to your company? In the end is the process monetarily it worth it. No matter how big or successful your company is, I assure you, nothing is more expensive than a bad logo.

What comes to mind when I say, Nike? The Swoosh. What comes to mind when I say McDonald’s? The golden arches. Even though I stated the singular name of the company you unconsciously accepted both a trademark and a logo. As in the case of NIKE’s branding, the Swoosh is the trademark and the lettering/typeface is the actual logo. The logo comes from the ancient Greek ‘Logos’ meaning word. As you can see in our modern society the two have become almost interchangeable.

Many people, to their detriment, regard the logo as secondary in nature to the running of the business itself. They have an image in their mind of something they feel would properly represent themselves as an entity. A graphic designer takes the good intentions of the client and makes that message palatable and inviting across all platforms. Building trustworthy relationships between, not just Client and Designer, but Client and their consumers. You will always be able to find an illustrator to create what you have in your head. However until you trust a real designer to get into your head to find the true motivation, direction, and audience behind the company, you might never see your businesses true value and highest potential.

A poorly rebranded logo or even a bad logo design can simply destroy a company, just as a poor logo from the beginning will assure a swift end to many, if not, most businesses. As a business owner hiring the right designer or the right agency to market you might seem expensive and overwhelming. What I tell my clients is since their head is in the money space, let’s talk money. Right now, if you have a poor logo that doesn’t properly convey the value of your business, everything your logo touches is a waste of money, and worse being used against you. Your bad logo design/trademark goes on every product, bag, email campaign, and social media post will execute the opposite of your goals. It would be akin to funding your competitors. Most people in this case with little to no understanding of the issue, believe they just need to be put more in the spotlight so they throw even money at the problem not realizing they are plastering the problem to everyone on everything speeding up the demise of their company. Before you know it, your advertising budget is gone, your clients are scarce, and your dream is over.

No matter how big or successful your company is, I assure you, nothing is more expensive than a bad logo design. A logo or a trademark that is simple, elegant, and clearly projects the full spectrum of the value you provide is an investment that will allow you to focus and scale beyond your goals and not hinder you to the pages lost in chapter 11. You need to run your business with the help of a seasoned graphic designer. In conclusion, if you are an entrepreneur, you need someone in the design business who understand the business of design.

At The AD Leaf ® can help turn a bad logo design into a design any company would be proud of. For more information about our graphic design solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.