Danielle O'Brien Danielle O'Brien

How to Humanize Your Brand Through Social Media Marketing

How to Humanize Your Brand Through Social Media Marketing

 

Don’t suck the personality out of your brand while trying to keep up with the ever-changing world of technology. You know that your business needs to be on social media, but do you know how to portray yourself in a way that entices your audience? Sounds like you need help to humanize your brand through social media. 

Humanizing your brand means making your online presence personable rather than acting like a robot behind your follower’s phone screens. If your business appears mono-tone and cold on digital platforms, customers will look away. You need to build trust with your audience and create a social media presence that users can relate to. This will also result in more success for your business. Here are some ways that social media marketing can bring life back to your brand!

Attach a Face to the Name

Customers want to see the faces behind the business they are supporting. Posting pictures of business owners and employees is a great way to humanize your business. This also builds trust by showing potential customers who will perform the service or handle the product they are paying for. 

Better Communication

Social Media marketing taps into a whole new world of communication for businesses. Your business can interact with customers about anything and everything. These communication efforts could be providing support, giving more information on your services, or simply discussing relevant topics in your industry. If your business can communicate with people in ways other than throwing advertisements in their faces, people will trust and engage with your brand.

User-Based Content

Are all your posts telling your followers to “buy now” or “call today”? That feels very robotic and is not content people want to see while scrolling through social media. To humanize your brand, you have to post content with your target audience and industry in mind. Your followers should be looking forward to your next post.

Participating in Trends

Joining in on popular trends is a great way to humanize your brand. TikTok is a social media platform with daily trends that businesses should be jumping on. Not only does this add personality to your brand, but it also gives your business more exposure from millions of people who keep up with the trend. 

Consistent Posting 

Social media is how we connect with others. If you go ghost for a while, your friends and family will worry that something has happened to you. The same principle applies to businesses. In today’s world, consistent posting is how you show that your business is alive and well. Being inactive on social media will leave your followers with unanswered questions, and your business will fade from their thoughts. With social media marketing, your content will be scheduled to post multiple times a week to keep your audience engaged. Your followers will never be left in the dark with no contact.

Hire a Professional

Does your social media truly reflect the personality of your business? Do your followers look to you as a trustworthy source in your industry? We can help.

The AD Leaf Marketing Firm’s highly experienced social media marketers will develop an online presence that is unique to your brand. We understand how running a business can leave you with little time to put intention into your social media presence. Give us a call today at (321) 255-0900 to unlock all the benefits social media can bring to your business.