Crystal is the Vice President of Operations here at The AD Leaf and loves helping us grow! Innovation is her favorite part of digital marketing and when she isn't digging through the latest trends in search of our newest pursuits, she spends time with her two children and two cats. She can also be found attending conventions or binge watching her favorite TV show of all time: The Walking Dead.
The best way to market your business online is through the use of lifestyle images in all of your digital marketing efforts. These are the images that capture the essence of a brand, and show people what they can get out of it. As you might know, not all businesses are created equal which means there is no one size fits all solution for marketing strategies. This article discusses the importance of using lifestyle photos in order to reach your target audience and provide them with value.
What is a Lifestyle Image?
A lifestyle image is a photo that captures the essence of your brand. These images show people what they can get out of your business, and are typically related to life’s everyday necessities (food, clothes, travel).
For example, a lifestyle photo of someone wearing your clothing line might show them at the grocery store picking out fresh produce for dinner. Or one showing your customer traveling to an exotic location on vacation. These images are meant to make people feel like they’re right there with you and provide value about what it is that you have to offer them.
A lot goes into making quality photos, which can be hard when time and resources are limited. But don’t let that stop you from sending messages through pictures! They’re not always just photos from within the office or shop itself; instead, sometimes these images come straight from the customers themselves. When it comes from the customer it’s called a user generated piece of content. We love using user generated content as it provides our audience a chance to interact directly with our brand and it shows consumers how someone is using our product our service in real life.
How to Take The Perfect Lifestyle Photos for Your Business
So you know you want some lifestyle images but youre not sure where to start. Well, weve got you covered! Just follow these five steps and youll be taking the perfect lifestyle photos in no time.
First of all, make sure that your subject is wearing something representative of the brand or product theyre using-something a consumer might wear if they were to purchase it themselves.
Secondly, try to take shots where there are people interacting with one another as this helps show off how our products can help them interact socially at work or home (for example: someone cooking for dinner while on their computer). Thirdly, decide whether you want natural lighting vs artificial light depending on what best fits into your business objectives. If outdoor photography works well then go outdoors and find areas that have some shade but still get sun exposure
Third, utilize natural light to avoid shadows and create a more realistic effect. The best lighting comes from the side, which means that you should be taking pictures with elements to show off your products in front of them
Fourth, pay attention to what is going on around your product and take into account what we talked about before: people interacting. For example: a co-worker having lunch at their desk while using social media or someone catching up over Skype.
Lastly, it’s important not just to have images for marketing purposes but also ones that will work well as stories; these types of posts are great because they can go viral quickly and are more likely to stay shared longer than others due to how engaging story content tends to be.
Common Mistakes Businesses Make When Taking Lifestyle Images and How to Avoid Them
Now that we’ve talked about some best practices for taking lifestyle images, let’s talk about what not to do. If you’re taking a picture of your product and want to show it off with someone using it, make sure the person is actually doing something. Don’t let them just stand there holding the item or smiling at the camera- this will only confuse users about what they should be doing with that product themselves. Another mistake businesses often make when taking lifestyle images is not including a face in their photo unless absolutely necessary; without facial expressions, customers are less likely to feel engaged by an image and more likely to scroll right past it as we’ve discussed before.
Yet another mistake businesses sometimes make when it comes to lifestyle images is not including other people in the photo. Even if you are showing a product like headphones, for example, and don’t want to show someone wearing them because of branding purposes that they represent- make sure there’s at least one person in the background listening on their own pair so that customers know someone else would be able to use this product too.
Don’t forget about your company logo! It may seem unnecessary or out of place when taking photos but as we discussed previously with logos being used subtly around an office space, it can also help businesses stand out from competitors who might have similar products by using less obvious placement options.
The Benefits of Using Lifestyle Images Over Stock Images
Now we know how to take great lifestyle images and what not to do but you might be wondering, ‘Why can’t I just use stock photos?’. The answer is simple.
Stock photos are often generic images with no connection to the products or services being sold, whereas lifestyle images can be used individually on social media posts and in blog articles that will help your business stand out from competitors. For example, if you’re a pet-sitting company then it would make sense for one photo to show an owner playing with their dog at home while another might show them holding up a leash outside while actively walking through a neighborhood.
A great way to have fun when taking these types of photos is by including popular things like kitties, puppies or even avocado toast! The more relatable they are to potential customers’ daily lives, the better chance you’ll have connecting with people who could become new clients.
Ways to Incorporate Lifestyle Photos into Other Aspects of Your Business
It’s not just about marketing your business on social media- it can also be a way to connect with potential clients in person. For example, if you’re an interior designer or property manager then other areas of your digital marketing strategy. You can use lifestyle images to create a more personable feel on your landing page or property listings.
– Include lifestyle images in your email newsletters and social media posts to give potential clients insight into the day-to-day life of someone who has hired you for their home, office space, etc.
-For example: using photos from catalogs with descriptions about what’s included in the image (e.g., “Here is our library table set up as an atypical desk”) can help people envision themselves enjoying these types of benefits too!
-Instead of thinking just about marketing through your website, blog or other digital channels like Facebook ads – consider how to tie this strategy back around to offline interactions with customers as well.
If you’d like to learn more about lifestyle imagery or you’d like to schedule a time to discuss helping your brand build a library of gorgeous lifestyle images, call us today at 321-255-0900.
In a content-driven world, content marketing is crucial to the success of any business. Content marketing is the process of creating content that will attract your target audience and encourage them to take an action. There are many different types of content you can create for your business including blog posts, videos, infographics, eBooks and more. In this blog post I am going to discuss why content marketing is so important for businesses today! Creating content is one of the most important steps for content marketing.
The first step is to create content that will be valuable and relevant to your target audience. You can use factors like industry, location, age group or other demographics to determine what content they might find interesting. Next you need a way to distribute the content so it reaches as many people as possible. There are many ways you can do this. One way is to make content accessible on social media. This can be done by sharing content that you post, or simply using the social networking sites as a platform for your content. Another option in regards to distributing content is email marketing. You should create an opt-in form and then use it to build a subscriber list of people who are interested in receiving your content via email updates about new posts, discounts, etc., which will all lead back to generating more traffic and sales for your business! Content Marketing also involves promoting certain portions of content through paid channels like Google Adwords and Facebook Ads so that they reach even more people!
What is Content Marketing? Examples of Content Marketing.
So, what exactly is content marketing?
Content marketing is content that you create for your business to increase awareness and conversion.
Examples of content marketing include blog posts, videos, infographics (graphics), podcasts, social media content, etc. Content marketing helps build trust between the brand and consumers by providing valuable information which they are interested in reading about! This increases engagement rate with the audience and makes them more likely to convert into customers or leads.
Some great content strategies include: creating a library of content assets; producing quality content on a regular basis; publishing content at different points during the buying cycle so it reaches potential buyers when they need it most; telling compelling stories involving people within your industry that illustrate problems/solutions using your products/services as examples.
Benefits of Content Marketing.
Some of the many benefits of content marketing include: content marketing can create content for your company that is relevant and interesting to its target audience; content marketing helps build trust with customers by proving you have insider knowledge about their interests or challenges.
This blog shares advice on how to successfully use content marketing strategies such as creating library of content assets and publishing content at different points during the buying cycle. It also discusses some of the many benefits content marketing has over traditional advertising campaigns. Content Marketing may be one of your best bets when it comes to getting new leads and turning them into loyal customers!
If you’re looking for ways improve conversion rates then content marketing may be the answer.
Content Marketing has many benefits over traditional advertising campaigns such as improving SEO effort by increasing content visibility and having a better understanding of who your target demographic is based on their interests or challenges. Other great advantages include turning customers into loyal ones by providing valuable information they want in addition to getting new leads.
There are tons of different content formats you can use when it comes creating content for your business – but blogging is one of the most popular choices. Blogging gives companies the ability to provide content that is engaging, timely and relevant to their target audience.
So how does content marketing help you grow your business? Let’s look at some of the key benefits content marketing can provide for a company:
– Improve SEO Efforts by Increasing Content Visibility
– Better Understanding of Target Demographic based on Interests or Challenges
– Turning Customers into Loyal Ones with Valuable Information they Want + New Leads
– Blogging Gives Companies the Ability to Provide Engaging, Timely & Relevant Content for Target Audience
Content Marketing: Why Your Business Needs It
“Every day in a blog world with over one million blogs posting every hour, how can anyone stand out? Answer: Content marketing. The right mix of compelling information combined with engaging design can make an ordinary product online or in store irresistible.” – Neil Patel
Aside from the benefits listed above, you may be asking yourself why your business really needs content marketing when you’ve been getting by so far without it.
First off, content marketing can increase visibility on search engines. It’s hard to rank for keywords without content and content is king when it comes to SEO efforts.
Second, content marketing may help you better understand your target demographic (based on their interests or challenges). This will allow you tailor messages that resonate with them specifically which in turn will lead to increased conversions.
Third, blogging gives companies the opportunity of providing relevant content at any time – something most people are expecting from brands these days. Marketing should be an ongoing process rather than a campaign that starts and ends within a fixed period of time so as not to miss out on potential leads who might find interest in what you’re doing throughout the year! These benefits show why every company could benefit from a strong content marketing strategy.
The content you post should be based on your target audience. Different audiences will have different interests and what resonates with one group may not resonate with another so it’s important to understand who your business is trying to reach in order for content marketing efforts to succeed!
It can also depend on the type of company, too. A B2B organization might want content that speaks directly about their product or service while a consumer brand might want content that showcases how consumers use our products day-in and out. This kind of content would speak more broadly about the general lifestyle they live – something an individual could relate to rather than just focusing on features offered by the company’s own offerings.
In this way, content goes beyond just surface level information and education. It takes content marketing into the realm of feeling like you’re a part of something. This is what leads to content engagement and shares – which in turn lead to sales!
There are three keys that content marketers need to follow if they want their content marketing efforts to succeed:
– Know your audience,
– Keep it simple, and finally,
– Remember that storytelling matters more than ever. It’s about giving people an experience with your brand rather than just selling them on your product or service offerings. The goal should always be interaction no matter how much work goes into creating content for any company’s blog posts or social media channels, videos produced for YouTube promotion. \
How Often Should I Post Content?
We know the why and the what, now we need to figure out the when.
How often should content be published?
Content marketing campaigns shouldn’t just happen all the time. It’s about duration and timing, not quantity of content. Your content mix will depend on your goals, but a good rule of thumb is to publish at least once per week with more frequent updates during peak seasons or when you’re running an active campaign. If you’re trying to establish yourself as a thought leader in your industry, publications might come out monthly or quarterly while other blogs are updated weekly. The key here is variety: don’t post too much and tire people out; also don’t wait so long that they forget who you are!
You might find yourself wondering how to come up with enough material to create weekly content. It’s not as hard as you might think, and content can be repurposed. For example, if your blog posts are all interviews with experts in the field of content marketing, then ask them for a list of books they recommend or quotes about content that make for good content to share on social media. Another suggestion is to ask content creators who have been featured on your blog in the past for content they would like to share.
If you’re not sure what content is best suited for your audience, it might be helpful to think about how people find out about topics that are important to them: through friends and family, television or radio ads, discovering a product online or in store, word of mouth recommendations from acquaintances. You’ll need different types of content marketing depending on where your customers are coming from. For example an email newsletter can target those interested in learning more about content marketing only if they found out about it through our website; whereas TV commercials will reach a wider demographic because we’ve increased the number of people aware of content marketing by advertising publicly.”
The best way to keep all of your ideas organized for your content marketing strategy is with a content calendar. A content calendar will help you keep track of what content has already been written, when it’ll be published and if content needs to be revised based on feedback.
How Do You Measure Success with Content Marketing?
When it comes to measuring the success of your content marketing strategy, it’s important to take a content marketing success measurement quiz. This will help you figure out what content objectives are most valuable for your business and how content planning can be adjusted accordingly.A content marketing success measurement quiz is a content marketing quiz that will help you measure your content strategy.
The Top Six Objectives for Content Marketing Success:
Traffic to Website/Blog
Use of Company Assets (e.g., customer testimonials)
Ease of Knowledge Transfer from Employee to Customer and Vice Versa (i.e., “How To” or Tutorials)
Brand Awareness/Positive Perception Management*
(Caution: some objectives can be in conflict with each other.) It’s important to identify the content strategies that are most valuable, relevant, and aligned with a company’s various business goals before starting any content marketing initiatives.
To conduct your own success measurement quiz, grade your content using the above objectives.
Tips for a Great Content Marketing Strategy
Maybe you took the success measurement quiz and don’t feel your content is up to par. How can you create a great content marketing strategy?
Content marketing strategies take time, research and creativity.
-First, Identify the objectives of your content before starting any content initiatives .
-Then, Create a content calendar for all content pieces to be published during the year in order to create consistency among messages and track key performance indicators (KPIs).
-Next, Find out what is happening within your industry throughout the year so that you can plan ahead with publishing relevant content on or around those events.
-Work closely with other teams inside your company who may have different departments from marketing such as product development, sales, customer service or human resources. This could open up new relationships between employees and generate more audiences interested in reading about business best practices.
Frequently Asked Questions about Content Marketing
-How content marketing is different from other forms of marketing?
Content Marketing focuses on increasing the reach and frequency for your content. A content marketer’s goal with each piece of content they create, is to increase awareness and get more people reading it in order to build a “sales funnel” that can turn readers into leads or customers.
-What are the benefits of content marketing?
The biggest benefit you’ll see by using Content Marketing is increased ROI (return on investment). Some major advantages include: building brand recognition, generating interest in products or services, creating opportunities for backlinks through guest blogging – which all add up to higher rankings in SERPS (search engine results pages).
-How much does content marketing cost?
Content marketing can be a bit pricier than other forms of marketing, but the ROI is typically higher. Costs depend on content type (e.g., blogging), frequency and distribution channels used for content delivery.
-How do you create content?
Creating content isn’t as hard as it sounds – with some creativity and research skills, anyone can become an expert writer! The key to creating engaging content is to keep your readers’ needs in mind by using words they understand or topics that are relevant to them. And remember: brevity pays off more often than not when writing online text content because people have short attention spans these days!
-What should I include my blog post title?
When creating a title for a blog post, it’s a good idea to include keywords related to your content. This will allow you to get found when people search for content on those topics! You’ll also want the title of your blog post to be as catchy and attention-grabbing as possible – whether that means using humor or including numbers that are important in relation to the content you’re writing about is up for debate.
-What should I do if I don’t have time?
If you find yourself too busy with work, family life, schoolwork or all three at once then it can seem like there isn’t enough time in the day/week/month to create content marketing pieces. However, this doesn’t need to be an issue. Hiring a digital marketing agency like ours to help you out with content marketing is a great option for the busy business owner.
-What should I do if I don’t have money?
This might seem like an odd question, but it’s one that many content marketers find themselves asking at some point in their career. Creating content takes time and as we know there are only so many hours in every day – not to mention content creation isn’t cheap! There are two solutions available here: either write less often or hire someone else who can create content faster and more affordably than you can.
What Are The Benefits of Hiring a Marketing Firm?
Content marketing is a process. Hiring content marketers does not mean that you will make content for your business tomorrow. Content creation takes time and there are many steps involved in the process, however most content creators argue that hiring someone else to create content saves more time than it costs.
Content marketers are highly skilled writers that have experience in content writing. They know what content is popular with readers, can tailor content to fit your industry and often come up with new ideas for content such as infographics or videos.
Content marketers also produce content on a regular basis so you don’t have to worry about the burden of constant posting.
While it would seem easier just to do everything yourself, hiring someone else who knows how takes away from blogging anxiety without costing you extra money!
You can get help with content promotion, too.
Defining what type of content should be created is only half the battle – spreading this content to as many people as possible so they see it on social media or through other channels is where true success lies! If you’re too busy running your business day-to-day to promote all of your new blog posts on various platforms, why not hire a marketing firm? They know how important these types of promotions can be to content creators and can help you reach more people.
It’s no surprise that Instagram has become one of the most popular social media sites in recent years. In fact, it is now more popular than Twitter! This article will help you use your business account on Instagram to generate more followers and increase sales. We’ll discuss how to make sure your account is set up correctly, what kind of content you should post, and some strategies for building an engaged following. So without a further ado – let’s get started! Find out what your business needs to be successful on Instagram in today’s ever-evolving digital marketing landscape.
Setting Up Your Instagram Account Correctly
First, let’s make sure you’ve set up your Instagram account correctly. When you first set up your account, username and bio are pretty much the only things that have to be filled out, but we recommend filling out your profile in its entirety. Go ahead and enter a username related to your business or brand name in the username box (e.g., @yourbusinessname). Then type something about what your page is for. This space is a good place to put some keywords in to help users understand what your purpose is.
Next, make sure your username and bio are linking to the correct websites. Fill out the URL for your website in the username box if you want users to be able to go right from their Instagram page back to yours. If not, fill out a link where people can find more information about your business or brand on other social media sites. We highly recommend using your website or as you’ll read about later in the blog, a link in bio software.
Now, let’s post a few images to get your account up and running.
The best time to post on Instagram is when your audience is most active. For example, if you run a restaurant and the majority of your customers are adults, then it might be wise to avoid posting at breakfast or lunch hours. Instead post from around dinner time until closing time. That way you’ll have more engagement and more users will be reached by your post.
Now that we’ve chosen a good time to post, let’s choose an image that is high quality and will appeal to your audience. Next, make any edits to the image using a third party editing software or Instagram’s built in editing tool.
Then, add your chosen hashtags to the image. You can do this in a variety of ways such as adding text with an app like Phonto or typing out the hashtag name using Instagram’s built-in keyboard. You can only post 30 hashtags per post and make sure they are varied between popular high-use hashtags and smaller niche hashtags.
What Kind of Content Should You Post So Your Business Can Be Successful on Instagram?
You may be asking yourself , “What kind of content should I post on Instagram?” This is a question that cannot be answered with one answer. Each business needs to analyze what their customers are looking for and then create the most engaging content possible based off that information.
There is no blanket lifestyle or aesthetic that will work best across all businesses in today’s social media landscape. Here are a few suggestions that may be relevant for your business .
– lifestyle photos or videos
– high quality images or videos from your brand’s products or services being performed in action
– behind the scenes of how a product is made or a service is conducted
A lifestyle photo or video is generally what most individuals are looking for in their feed, and so this would be a good place to start if you want to hook people with visually striking content. It can take some time and thought put into creating an engaging lifestyle photo that will generate likes from your followers and business owners often struggle to understand the meaning of a lifestyle photo.
When you are creating lifestyle photos or videos, it is important to keep in mind what the individuals viewing your content want to see and how they want to feel as a result of seeing that content. A lifestyle photo should show an experience where others can imagine themselves living if they choose this lifestyle. For instance, when posting about travel destinations you’d take an image of someone laughing with their friends while throwing coins in the Trevi Fountain in Rome.
How to Build an Engaged Following So Your Business Can Be Successful on Instagram
As a business, it can be difficult to find success on Instagram because you need an engaged following. To build your engagement, there are four steps:
Step 1: Audit competitors in your space that are killing it on Instagram with lots of likes and comments on their posts. How can you tailor your page in a unique way to do the same?
Step 2: Follow those people you’re trying to emulate. This will help build your following, and provide a sense of community for potential followers.
Steps 3: Comment on posts from influencers in the space that have an audience similar to yours or higher. These comments should be genuine, not just spammy links with hashtags or one liners like ‘Nice!’
Step 4: Post consistently, with a mix of quality photos and videos.
Ideas to Increase Engagement So Your Business Can Be Successful on Instagram
If you’re struggling with low engagement on Instagram, there are some simple fixes you can try.
Run a Contest. Running a contest is a great way to increase engagement on Instagram. It can be as simple as asking people to share your latest post or giving away something special like a free product sample.
Include Hashtags in Your Posts Some of the most popular hashtags are trending acronyms like #tbt and #ootd. Find out which ones your customers use, then include them in posts with pictures that relate.
Encourage Feedback. When you ask your customers to leave feedback, it gives them a chance to respond and feel like they are being heard. It also lets you know what’s working for them so that you can tailor future posts accordingly
Post pictures with captions in your best copywriting voice. If the picture doesn’t say it all, let your words paint the picture you’re trying to convey.
In conclusion, there’s no one-size-fits all solution for how to run a successful Instagram account, but what you should take away from this blog post is that it comes down to authenticity. Post consistently and authentically, engage with your followers on the app, ask them questions about themselves or their interests in comments and captions of posts, try new things and have fun! If you would like some help managing your company’s social media accounts and creating engaging content we would love to help you. Call us today for a free marketing consultation where we will look at where you stand right now and how you could improve in the future!
Bonus Tip: To increase the number of pages, articles, blogs, etc you can link to in your bio, consider a link in bio software like the ones offered by Later and LinkTree. These allow you to create a sort of landing page of links in your bio to take users to the destinations mentioned in each post quicker and more efficiently since you cannot have links in your captions.
Are you struggling to keep up with the changes that occur on social media platforms almost daily? Algorithms are updated routinely, new features are tested out in select locations or industries on a regular basis, ad targeting options seem to change weekly; it can be a lot for a business owner to keep up with, especially since social media is just one part of a successful digital marketing strategy. That’s where we come in. Having an agency at your disposal who stays at the forefront of trends and breakthroughs in the industry is vital for an effective and successful digital presence and overall marketing strategy. Today we’re going to catch you up on the latest changes with a quick overview so you can get back to running your business and we’re also going to give you a little sneak preview of some changes that may be coming in the near future.
Top Fans and Exclusive Content
For Facebook pages with over 10,000 followers, you can exclusively target your followers who engage the most with your content now. These users receive ‘Top Fan’ badges and everytime they comment on your content the badge is displayed by their name. You can publish organic content that only ‘Top Fans’ can see on your page enabling you to test new campaigns with your most engaged audience members before rolling it out to everyone or provide special offers or exclusive information to your most loyal fans.
Mobile Content Gets Compressed
Last month, Facebook updated the layout of the mobile experience for users by changing the aspect ratio on screens from 2:3 to 4:5 and reducing the number of text lines shown from 7 to 3. This means any text past the 3 line limit will be hidden and users will need to click see more to read the rest. This just means it’s even more important than ever to hook them with those first few lines.
Update to Facebook’s Terms of Service
With all the media buzz around privacy and Facebook’s lack of transparency around user information and security, the social media platform has updated its terms of service to include things like details on how they make profits, information on content removal and intellectual property and more. You can read them all here. This change was put in place to offer a more straightforward and transparent relationship with users.
Cracking Down on Health Claims
If you’re in the health and wellness space you will be especially interested in this one. Facebook has begun ‘downranking’ posts that talk about sensationalized treatments such as magic pills to get instant results or DIY ideas for losing weight that are dangerous. The key here is ‘sensationalized’ phrases. As usual, Facebook does not release details on algorithm changes so the exact phrases being targeted are unknown. Stick to medically proven health and wellness content and you should not be affected.
Desktop Publishing Abilities
In the past, the only way to work on Instagram was through third party software or through the mobile application itself. That means marketers and business owners could only use Instagram through their mobile devices. Most busy business owners and marketers take time to sit down at their desktops to do this type of work in depth. Now, thanks to the Creator Studio in Facebook, Instagram photos and videos can be posted to the platform along with the ability to check and respond to messages. This will save time for so many and as you know time = money!
Ad Placements Now Available in Explore
If you’re not a heavy Instagram users you may not know about the explore tab. This is a place on Instagram where the platform shows you content you are likely to be interested in based on your behavior and actions taken in the app. So if you love watching cat videos, your explore feed may feature lots of pics and videos of cats. It’s usually got a good mix of things and in the past did not allow for ad placements. This is great news for business owners and marketers as it’s a brand new space to promote your content.
Study Claims Instagram Engagement is Down Platform Wide
According to a study of 1.4 million Instagram posts by consulting firm Trust Insights, the average number of interactions on Instagram is down 18% from the beginning of the year. The study notes that brands as well as individual influencers are feeling the pain of dropping engagement rates and are still looking into what the potential cause could be.
What’s Coming Next?
Facebook and Instagram Likes May Disappear
Are you obsessed with comparing how many likes your posts get compared to others? Facebook and Instagram are testing hiding that feature from you in select countries. You’ll still be able to see your own likes but you won’t be able to see anyone else’s if they decide to roll this feature out permanently and in the United States.
To stay up to date on all the changes being rolled out on your favorite social media platforms be sure to check back on our blog for future updates and join our newsletter list to get the latest and greatest information sent right to your inbox. If you want to learn more about how our agency can help you define and deploy a digital marketing strategy to include web development, SEO, content marketing and social media marketing, give us a call today at 321-255-0900 or email us at email@example.com.