Christopher Mejia Christopher Mejia

Email Marketing in Melbourne FL

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One of the biggest opportunities to capture your audience is with a newsletter.  If you have a website but do not offer your audience the opportunity to engage with you, then you are missing out on Email Marketing in Melbourne FL. One of the best signs of support or interest in your business is with the signup of the newsletter by your visitor. A great way to engage with them after they have left your site is Email Marketing in Melbourne FL via newsletter.

Submitted email addresses are highly valued as valid data that is submitted by a user that genuinely would like to receive more information. These users have an interest in your company or your industry, why else would they be there. It is a great opportunity to let the user know. “Hey, submit your info here and we will keep you informed of what we’ve got going on”. So now you have officially welcomed the user to engage at their own discretion via email. They can open the email, click on the items or simply ignore it. The bottom line is you, as a company, have established communication with an audience that does not have to visit your site to be informed. (As long as they don’t unsubscribe, we will cover that in part 2)

Email Marketing in Melbourne FL

“Well, I’m new to this and I don’t want to put a lot of money into something I don’t fully understand.”

Why should you? In business the idea is to make money and putting money into something that doesn’t show immediate benefit doesn’t seem feasible.

 

 

THAT’S LOGIC!

So, regarding bulk email service and management, you can do a simple search and find for free services.

There are a lot of services and resources that offer FREE accounts with limited features. Even though there is limitation to the features, I have yet to come across a service that limits function. Most of the time one of the features is the cap on the number of audience members.

But honestly, if you are over 2000 users that want your newsletter, you would have already justified the purchase in your head, and you wouldn’t be reading this article.

As a business owner, the thought process behind it is.. I just want to get this information to my already visiting customers.  This idea is very common, and a lot of methods are used to exercise this. New businesses can benefit from the many different services out there that can develop, manage and send email campaigns often for FREE!

That’s right! FREE, that is if you have an audience of 2000 recipients of your newsletter. It seems to be the sweet spot with mass email services for the FREE tier. Like most businesses there is an enticing aspect that will allow you to function within the service for no obligation. Also, like most businesses, the upgrades will be put right there in your face, just to tempt you into entering the paid subscriptions.

 

Don’t fret. You just got started, let’s get comfortable with what’s offered for free and then we can move on.

The main components you will have within this process is:

  • The Business
  • The Message
  • The Mail Service
  • The List (Most Important)

You as the business want to get the word out, check.

You want to tell your followers and subscribers all about sales and events at your business, check

We signed up for Mailchimp, Benchmark, or Constant Contact for FREE, check

We have gathered the list of submitted address and we are ready to go, check.

Email Marketing in Melbourne FLUp to this point I have described the best-case scenario. User submits address to list, Business collects address into list and sends out a mass mail with Email Marketing in Melbourne FL. There are many ways that this submission can lose validity based on the way it is entered, (misspelling) a general address or roll account (admin, info, contact) being submitted or the person simply unsubscribes.

 

This is the point in the matter where I mention on how important your submitted list is.

Email Marketing in Melbourne FLMail servers process millions of emails and within the bulk mailings it is very easy for a domain to be “blacklisted” or “flagged” for suspicious activity when sending to general accounts. When you send to valid addresses that have been submitted you don’t need to worry about these issues. When you continuously send to these addresses your credibility goes us improving your chance of not getting flagged for mass mail.

Once the reputation of a domain is compromised its often impossible to restore the credibility.

Quick Summary:

  • Use verified or valid addresses
  • Give your audience incentive
  • Use free services to stay connected with your audience!

Now that you know what it takes, contact the experts at The AD Leaf ® Marketing Firm, LLC to get started with your email marketing campaign today! We have the knowledge and expertise to handle any sized email campaign. Contact us for more information!

 

Graphic Design: The Wordmark

Within the wordmark there can be a multitude of variations and styles. Fonts variations play a huge part in the ability to individualize logos with a similar font type. Typography is king when it comes to the base of what a Wordmark logo is comprised of. Knowing how and when you use it is crucial. The type of font selected says a lot about a brand presentation. Serif fonts carry a certain feel while san serif fonts tend to present a different look even with the same wording. The same can be said when script fonts are used. There could be a clean-lined handwritten font that will give an elegant look while rough lines will present a grunge like feel.

Color, kerning, case choice, letter spacing, weight and typeface are just a few of the parameters that can be adjusted to change the presentation. Sometimes simplicity is best and less is truly more so in these instance you will see a stylized font set as a logo representation.

There are many instances where the font type is not by selection of an actual font but a custom scripted or designed font or word type. These brands have had Wordmarks custom illustrated for the brand. This helps tremendously in in building brand recognition since the Wordmark “style” is unique to the brand.

Variations of font types can be stylized in many ways. Designers can use simple type and use many different design techniques that play into the presentation of a brand. Great examples will use negative space to make up some of the lettering or maybe incorporate subtle subliminal messages.

A great example of this messaging incorporated into the logo is Amazon. In the case of this corporate giant, the message was to have everything in stock from A to Z. You can cleary see this message on the face of this logo.

 

Another Great example is Fed Ex. Within the negative space of the FedEx logo you can clearly see an arrow between the capital E and the x, emphasizing delivery.

There are tons of examples out there of companies practicing this design strategy. This can be a very powerful delivery of a message of a brand when executed properly.

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf ®, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Differences In Brand Identity

In the world of graphic design in Melbourne FL, brand Identity the first identifying factor of any company is the logo. Logo design and design services tend to exercise different development strategies, but the result is always going to be one of 3 styles of brand.

  • An Icon or emblem
  • Wordmark
  • Combination of both

Logo

A logo may consist of just an Emblem / Icon, A wordmark or both. Your logo should encompass every essence of your business. It should evoke a certain “feeling” to an individual at a glance when done correctly. The logo is the face of an organization and it must almost have an unspoken voice and a lot to say with just visual presentation.

Graphic Design in Melbourne FL

Wordmark

A Wordmark is an element of a logo or may be a logo itself. The makeup of a work mark is just that, words. Stylized, but just words. You see wordmarks everywhere and some of the biggest corporations such as Canon and Google use just that, Stylized lettering. However, lacking in aesthetic feel brands such as these they maintain visual identity based on the company size.

Stylizing fonts may include using variations such as bold or script fonts. Some may even be handwritten not using a font set but a custom font such as Sharpie or Disney.

This would still be a Stylized Font to makeup a wordmark.

Graphic Design in Melbourne FLThe Emblem / Icon

An emblem can be an element of a developed logo that signifies an important element and summarizes the essence of the brand. This simple element can quickly be used to designate the presence of the brand without having to display the entire brand or logo.

When you see the Golden Arches you immediately think McDonald’s even if the words are not visibly displayed, the brand itself is recognized by the emblem. In the same fashion when you see the swoosh you jump to Nike, again without having to display the entire logo.

This is not the case with all brand expression. It takes a great feat for a company to reach a level of recognition in which they could drop the wordmark and be recognized.

However, there are marketing strategies that brand just the icon in a mystique an approach in stirring up curiosity. In those cases, the icon is used to promote the campaign and drive the company idea.

Graphic Design in Melbourne FL

 

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf ®, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.

Vector VS Raster

Graphic Design in Melbourne FL

In the world of design, just like any craft, Knowing what you’re working with will help you determine the best path to take when tackling a project. It may also save time and money when making the decision to use the right tool for the right job or in the case of this article, the right format for the right job.

Vector Art

Vector art, which are made of lines and curves known as paths, are composed of data and mathematical theory. Vector art is generally created with a software program. Within this program, start point curves and nodes are created using a variety of tools within the program to assign not only shape by anchor point and lines but you can also assign color to the stroke or fill. Any of the lines and curves in the image can be assigned a color value. Because the artwork is all data, it can be scaled infinitely without losing assigned detail or begin to look pixelated.

You can easily spot a vector art file as the edges are consistently crisp. No matter how large you make it or how close you zoom in, the edges will always appear sharp and smooth.

Another advantage of vector art is file size. Vector art contains no pixel data and does not have to hold the information of the entire workspace. It is due to this that vector art is generally smaller than raster art. Because it is line art the only information that the files hold are “coordinates” of where lines start and stop and what color attributes are contained on the stroke or the fill.

The flexibility of being able to be transposed into other formats is one of the reasons that designers prefer vector art when designing logos and other supporting elements. This will allow ease when transposing and scaling the graphic elements from vector source to final design piece.

Commonly used vector file types include but are not limited to: AI – Adobe Illustrator, EPS – Encapsulated post script and SVG -Scalable Vector Graphic.

There are a number of computer programs that can create and manipulate these files for use, and some have a custom extension for the file relative to the program. i.e. Corel Draw will create a .CDR file and although it is a vector file it is possible that you may need to export it to a different format in order to open or import into a different program. It is critical that you save as or export to a compatible file type when importing it into a different program.

Raster art

Raster images are often recognized as a bitmap image. This file type contains data that is composed on a grid. Within the grid there are squares that are filled with a specified color. The higher the resolution the more “squares” within a grid that are assigned color, hence more detail. This factor is commonly known as DPI (dots per inch) and/or PPI (pixels per inch).

Higher resolution means more detail and more data that has to be stored in order to render the image.

Photography is a good example of when raster art is exclusively used.

When you take a picture with a digital camera, what is rendered is a copy of the image data that is seen through the lens. The file that is created is pixel data on a grid that contains millions of squares assigned a color formula and collectively make up the image.

Conclusion

Starting with the correct file type will prevent you having to possibly rework the file at a later time. Evaluate the project in its full scope to gain an understating on the best way to compose your file.

Logos and illustrations are highly repurposed in a graphic campaign, therefore a vector format is the recommended file type. Photography, highly detailed images and background images are commonly raster format due to the ability maintain color data.

With Graphic Design in Melbourne FL and by following this information, you can also be on the right track to attracting your customers and becoming memorable. At The AD Leaf ®, we can create any design that any company would be proud of. For more information about our graphic design in Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.