5 Ways Social Media and SEO Work Together

The world of online marketing is changing every day. As we all know, social media and SEO strategy work together to help promote your business and drive traffic to your website. But how do they work together? The AD Leaf Marketing Firm, LLC. can explain! We are a group of digital marketers who look at your company’s whole rather than the sum of its parts. When doing so, we analyze how integrated your social media channels and SEO can be. Here are some of the ways these two seemingly different services work together to deliver results.

Social Sharing 

Social media allows you to spread the word about your content to a wider audience quickly. Through these channels, you can spread these messages faster than other marketing means. When you create high-quality content, you naturally encourage your customers to interact with it and share it with their friends and followers. As a result, this creates a wide net of enhanced visibility. With time, you’ll find that your social media channels will increase your overall reach, boosting your rankings in the search engines.

Increase Brand Awareness

By using social media to share your content, you are also sharing the message of your brand. In other words, it becomes a channel for marketing where people can learn more about who you are and what you do. Search engines, such as Google, can easily pick up on this traffic. 

Reaching a Mobile Audience

More people are using their smartphones to get in touch with businesses they express interest in. Google and other search engines recognize the importance of social media in providing the content that customers are looking for. Because of this, they’re giving users information from Twitter, Facebook, and other social media platforms when they search specific terms or phrases. Google has even gone to partnering with Twitter to improve index searching and increase visibility for many customers. This indexing makes your Twitter posts even more important for raising brand awareness for your company. You should expect this to become more prevalent in the future.

Online Reviews

As we know by now, online reviews are a critical part of building your search engine presence. You can encourage customers to leave those critical reviews through social media, increasing your brand presence quickly. Today’s customers are looking for social proof: the information from other customers online that you are as legitimate as your online presence says you are. High-quality reviews can bring more customers to your business, while poor reviews will turn customers away before they even have a chance to get to know you.

Building Relationships

When you build a relationship with your followers through social media, they’re more likely to turn to your website for their questions and concerns. An increase in traffic to your website will improve your search ranking. By building a relationship with your followers on social media, you can simultaneously increase brand awareness and improve your connection to your audience. As a result, you can increase your conversions. 

Create Your Social Media and SEO Strategy With Us

For more information on how a comprehensive social media and SEO strategy can help your business, contact The AD Leaf Marketing Firm, LLC. today! Call 321-255-0900 or fill out our online contact form today.

About The Author

Erin Brady Erin Brady