“There are three responses to a piece of design – yes, no, and WOW!
Wow, is the one to aim for.”
Milton Glaser
Problems that Graphic Design and Good Branding Can Help Solve: Time
The old wives’ tale that time is money has never been so true when talking about running or owning a small business. You find yourself constantly looking for ways you can save time. Graphic Design and Good Branding can help save you this time. Although Graphic Design, Logo Design, and Branding can seem daunting at the beginning of your business venture, doing this leg work can save you time in the future when you are getting prospective clients or customers to buy or sign up for your services.
If prospective clients or customers are reaching out and asking what your services are, this could indicate that they might have a problem with your presentation or your brand. Your presentation always leads back to your branding. For example, you might be taken aback when you first look at the Portland Trailblazers logo. Their name implies “trailblazer” (a type of horse), but their logo doesn’t look like a horse. Although the actual meaning behind the logo is significant, it implies five players on one side, playing or interacting with five players on the other side. It, unfortunately, doesn’t read easily and can be quite confusing.
Having a logo with the meaning behind it is always great, but it also lets consumers know who you are and what you do. When you combine both aspects (who you are and what you do) into your branding, you are on the right path to saving time and getting right down to the fun part, business.
Problems that Graphic Design and Good Branding Can Help Solve: Standing Out From your Competitors
Starting or running your own small business can be very exciting and scary at the same time. Whether you are selling goods or providing services, the most important thing you will need, no matter what you do, is customers or clients. Do you own a plumbing company but are also in competition with fifteen other plumbing companies in your local area? What about your business will make the prospective client or customer call you instead of someone else?
Standing out from your competitors in a saturated market can be very difficult. If we dive deeper into plumbing companies, most consumers never think twice about plumbing services until they need a plumber. If you have a pipe burst in your bathroom or your toilet starts to overflow. For most, panic will start to set in. After the need for a plumber comes into play, recognition is the next step. Do you have a memorable logo, a trendy song in your commercials, or a brand consistently showing its customers that you can solve their plumbing problems? Recognition is the first step in standing out. Does your overall “look” and brand go across all of your marketing platforms? Are you consistent with your brand? During a time of panic, the prospective client or customer will always go with the plumbing company that presents itself professionally and consistently shows prospective customers and clients that they can solve their plumbing problems.
Problems that Graphic Design and Good Branding Can Help Solve: Becoming and/or Being Memorable
You are now at the point in your business “life” where you have clients, but you are now looking for those clients or customers to come back. Is your business memorable? Is your logo memorable? Some might say that your great customer service will continue to bring customers back, but can you solely rely on this? When you think of a great coffee shop, most consumers think of Starbucks. They have great customer service and amazing coffee, are recognizable across the United States and the world and are consistent and memorable. You can start working on consistency now that you have the “recognition” part of your business.
Road trips are one of my favorite pastimes. I love to travel. While traveling, I am normally looking to stay awake. I correlate staying awake with coffee. While traveling, the only symbol that I look for on the interstate is the Starbucks logo. I don’t even need the “Starbucks” typography written below it. I know the logo because they are consistent. When I see it, I recognize it right away. I know who they are, what they sell, that they have great coffee, and who doesn’t like it. With Graphic Design and Good Branding, you can also be on the right track to attracting your customers and becoming memorable.
Why The AD Leaf? – 3 Problems that Graphic Design and Branding Can Help Solve
With these three problems solved for your business, you can now focus on the task at hand, running your business. At The AD Leaf ®, we can create any design that any company would be proud of and continue to use in the future to save you time, stand out from your competitors and become memorable with their clients or customers. For more information about our graphic design Melbourne, FL solutions, contact us at info@theadleaf.com or call 321-255-0900.
