“There are three responses to a piece of design – yes, no, and WOW!
Wow, is the one to aim for.”
Milton Glaser
Problems that Graphic Design and Good Branding Can Help Solve: Time
The old wives’ tale that time is money has never been so true when talking about running or owning a small business. You find yourself constantly looking for ways you can save time. Graphic Design and Good Branding can help save you this time. Although Graphic Design, Logo Design, and Branding can seem daunting at the beginning of your business venture, doing this leg work can save you time in the future when you are getting prospective clients or customers to buy or sign up for your services.
If prospective clients or customers are reaching out and asking what your services are, this could indicate that they might have a problem with your presentation or your brand. Your presentation always leads back to your branding. For example, you might be taken aback when you first look at the Portland Trailblazers logo. Their name implies “trailblazer” (a type of horse), but their logo doesn’t look like a horse. Although the actual meaning behind the logo is significant, it implies five players on one side, playing or interacting with five players on the other side. It, unfortunately, doesn’t read easily and can be quite confusing.
Having a logo with the meaning behind it is always great, but it also lets consumers know who you are and what you do. When you combine both aspects (who you are and what you do) into your branding, you are on the right path to saving time and getting right down to the fun part, business.
The phrase “time is money” has never been more relevant than when running or owning a small business. You’re always searching for ways to be more efficient. Strong branding and thoughtful graphic design can help streamline your efforts. While tasks like logo design, branding, and overall graphic design may feel overwhelming at the start of your business journey, investing time in these areas early on can save you valuable time later when attracting potential clients or customers to your products or services.
If prospective clients or customers are reaching out and asking what your services are, this could indicate that they might have a problem with your presentation or your brand. Your presentation always leads back to your branding. Have you ever noticed the Apple Logo?
The bitten apple actually has meaning, it signifies taking a bite out of the tech industry, as well as being representative of knowledge.
Then there is FedEx. The arrow, hidden within the space between the letters, the negative space, gives illustration to forward movement.
The connecting arrow from “A” to “Z” showcases a wide range of products.
Nike’s Swoosh is indicative of motion and speed.
Having a logo with the meaning behind it is always great, but it also lets consumers know who you are and what you do. When you combine both aspects (who you are and what you do) into your branding, you are on the right path to saving time and getting right down to the fun part, business.
Problems that Graphic Design and Good Branding Can Help Solve: Standing Out From your Competitors
Starting or managing a small business is both exciting and intimidating. Whether you’re selling products or offering services, one essential factor remains the same—you need customers or clients. If you own a roofing company but are competing with fifteen others in your area, what sets you apart? What makes a potential customer choose your business over the rest?
Standing out in a crowded market can be challenging. Take roofing companies, for example—most people don’t think about roofing services until they urgently need one, often due to a leak before or after a storm. In that moment of panic, brand recognition becomes crucial. Do you have a memorable logo, a catchy jingle in your ads, or a strong brand presence that reassures customers you can solve their roofing issues? Recognition is the key to differentiation. Does your brand have a cohesive look across all marketing platforms? Are you consistently reinforcing your brand identity? When faced with an urgent need, customers are more likely to choose a company that presents itself professionally and consistently proves its reliability.
Problems that Graphic Design and Good Branding Can Help Solve: Becoming and/or Being Memorable
At this stage in your business journey, you have clients, but now the goal is to keep them coming back. Is your business memorable? Is your logo distinctive? While great customer service plays a key role in retaining customers, can you rely on that alone? Think about well-known coffee shops—most people immediately think of Starbucks. They offer excellent service and quality coffee, but they also stand out because of their strong, consistent, and recognizable brand worldwide. Now that you’ve established brand recognition, it’s time to focus on consistency to reinforce your business’s presence and keep customers returning.
Road trips are one of my favorite pastimes. I love to travel. While traveling, I am normally looking to stay awake. I correlate staying awake with coffee. While traveling, the only symbol that I look for on the interstate is the Starbucks logo. I don’t even need the “Starbucks” typography written below it. I know the logo because they are consistent. When I see it, I recognize it right away. I know who they are, what they sell, that they have great coffee, and who doesn’t like it. With Graphic Design and Good Branding, you can also be on the right track to attracting your customers and becoming memorable.
Why The AD Leaf? – 3 Problems that Graphic Design and Branding Can Help Solve
With these three problems solved for your business, you can now focus on the task at hand, running your business. At The AD Leaf ®, we can create any design that any company would be proud of and continue to use in the future to save you time, stand out from your competitors and become memorable with their clients or customers. For more information about our graphic design Melbourne, FL solutions, contact us at info@theadleaf.com or call 321-255-0900.
