“There are three responses to a piece of design – yes, no, and WOW!
Wow is the one to aim for.”
Milton Glaser
Time
The old wives’ tale that time is money has never been so true when you are talking about running or owning a small business. You find yourself constantly looking for ways that you can save time.
Graphic Design Melbourne FL and Good Branding can help save you this time. If you have prospective clients reaching out and asking what your services are, you should automatically know that you might have a problem with your presentation and graphic design Melbourne FL. For example, when you first look at the Portland Trailblazers logo you might be a bit taken back. Their name implies “trailblazer” (a type of horse) but their logo doesn’t look anything like a horse. Although the actually meaning behind the logo is significant, it implies five players on one side, playing or interacting with five players on the other side, it unfortunately doesn’t read easily, and can be quite confusing. Having a logo with meaning behind it is always great, but does it also let consumers know who you are and what you do. When you combine both of these aspects you are on the right path to saving time and getting right down to the fun part, business.
Standing Out From your Competitors
Starting or running your own small business can be very exciting and terribly scary at the same time. Whether you are selling goods or providing services, the most important thing you will need no matter what you do is customers/clients. Do you own a plumbing company, but are also in competition with fifteen other plumbing companies in your local area? What about your business is going to make the prospective client call you, instead of someone else? Standing out from your competitors when you are in a saturated market can be very difficult. If we dive deeper into plumbing companies, most consumers never think twice about plumbing until they actually need a plumber then they tend to call the plumber in their area that they recognize. Recognition is the first step in standing out. Does your overall “look” go across all of your marketing platforms. Are you consistent?
Becoming and/or Being Memorable
You are now at the point in your business “life” where you have clients, but you are now looking for those clients or customers to come back. Is your business memorable? Is your logo memorable? Some might say that your great customer service will continue to bring customers back, but can you solely rely on this? When you think of a great coffee shop, most consumers tend to think of Starbucks. They not only have great customers service and amazing coffee, but they are recognizable across the United Stated and the world, they are consistent and memorable. Now that you have the “recognition” part of your business down, you can start working on the consistency. Road trips are one of my favorite past times, I love to travel. While traveling, I am normally looking to stay awake, I correlate staying awake with coffee. While traveling the only symbol that I look for on the interstate is the Starbucks logo. I don’t even need the “Starbucks” typography written below it. I know the logo because they are consistent, when I see it, I recognize it right away. I know who they are, what they sell, and that they have great coffee, and who doesn’t like great coffee.
With Graphic Design Melbourne FL and Good Branding, you can also be on the right track to attracting your customers and becoming memorable. With these three problems solved for your business you can now focus on the task at hand, running your business. At The AD Leaf ®, we can create any design that any company would be proud of. For more information about our graphic design Melbourne FL solutions, contact us today at info@theadleaf.com or give us a call at 321-255-0900.
